Paid Search Specialist
The role’s primary responsibilities will encompass:
- Working together with the Paid Media Manager to implement RI's Paid media Strategy
- Offering support and advice to our markets on optimization strategies for Paid Search management and best practices
- Contributing to the strategy and planning for enhancing and maximizing the Global ROI of Paid media
- Executing paid search conversion rate tests, collecting performance data, and utilising insights to drive optimisation activities in global markets
- Creating and maintaining best practice documents and guides to share with markets
- Actively testing, evaluating, and maximising the efficiency of Google product betas and integrating successful ones into best practices
- Maintaining strong relationships with markets, keeping them informed of campaign progress and success
- Monitoring, analysing, and providing detailed reports and recommendations on paid media performance for markets, including audits and ROI analysis
- Investigating account and agency issues and identifying best-practice resolutions
- Supporting Quality Score improvements across accounts
- Sharing paid search insights with the SEO team and other digital channels
- Using organic search insights to inform paid search strategies
- Setting up and managing accounts or campaigns as needed to drive acquisition
- Leading the creation, development, and management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features on the main website
- Assisting with expanding into other paid marketing channels, such as Paid Social, Local Service Ads, Display, and Video advertising
Requirements
We would love for you to have...- Google Ads Specialist
- Experience 3+ years
Additional experience:
- Lookerstudio experience
- Budget management
- Previously worked for an agency
▪ Minimum 12 months experience in Google Ads Paid Search
▪ Google Ads Certified
▪ Google Ads Interface and Editor experience
▪ Experience with analysis and reporting
Benefits- Competitive salary
- Hybrid working - working partly from home and partly from office
- Rentokil Initial Reward Scheme
- 23 days' holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death-in-Service Benefit
- Free parking
- Bonus Scheme
- Healthcare
- Pension
Equal Opportunities
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process.Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything