Head of Marketing

Overview:

About V-Nova

V-Nova’s relentless investment in R&D has built a portfolio of over 1,100 international patents, along with a range of software products and solutions.

V-Nova is a deep-tech company redefining video compression, immersive entertainment, and AI-driven media solutions. With a strong focus on cutting-edge technologies, we serve two key areas:

• V-Nova Technologies: Core video compression and AI-based solutions.
• V-Nova Studios: Pioneering new immersive entertainment formats.

Role Overview

This is a managemen position requiring strong leadership and decision making skills, strategic vision and hands-on execution to maximize return on invesment for all marketing activities, with the ambition of growing the function upon successful execution of our go-to-market activities.

We are seeking an experienced Head of Marketing to lead a small internal team and coordinate external resources to drive impactful marketing efforts across our technology and Studios business units. The ideal candidate will be able to execute high-impact marketing programs while ensuring brand consistency and alignment with business objectives.

Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with V-Nova’s business goals.
• Lead cross-functional collaboration with Product, Sales, and Professional Services to support go-to-market initiatives.
• Define KPIs to track and optimize marketing performance, ensuring ROI on all activities.

• Shape and refine V-Nova’s brand voice, ensuring strong positioning in Video, AI, and Immersive Entertainment sectors.
• Oversee the development of core messaging frameworks, ensuring consistency across all marketing channels.
• Manage and evolve V-Nova’s visual and narrative identity across external and internal touchpoints.

• Lead digital marketing efforts, including website optimization, social media, and targeted campaigns.
• Oversee the creation of thought leadership content, including blogs, whitepapers, case studies, and videos.
• Manage SEO/SEM strategies to maximize online visibility and engagement.

• Oversee PR and media relations, ensuring V-Nova’s innovations gain maximum visibility.
• Leverage our PR resources to maintain strong relationships with journalists, analysts, and industry influencers.
• Develop and manage press releases, media kits, and thought leadership pieces.

• Lead V-Nova’s presence at industry conferences and events, ensuring maximum impact.
• Lead the organization and promotion of webinars, networking sessions, and virtual events to enhance brand visibility.
• Work closely with external agencies and partners to coordinate event marketing activities.

• Be the Process Champion: Ensure that marketing operations processes are clear to all stakeholders, consistently applied, and executed efficiently.
• Improve Process Visibility: Work to establish transparency and consistency in marketing workflows, continuously refining them where needed.
• Expand GenAI Tool Portfolio: Identify, integrate, and apply Generative AI tools to enhance marketing efficiency and increase content throughput.
• Leverage AI for Automation: Apply AI-driven solutions to content generation, data analysis, and campaign optimization to enhance marketing productivity.

• Optimize marketing spend to ensure maximum return on investment across campaigns and initiatives.
• Manage relationships with external agencies, PR firms, and creative vendors, ensuring consistent quality and execution.
• Oversee marketing tools and platforms to ensure efficient operations.

Qualifications:

• Extensive marketing experience, with experience operating in a senior marketing leadership role.
• Proven track record in B2B technology marketing, preferably in video compression, AI-driven technologies, or immersive entertainment.
• Strong knowledge of digital marketing, PR, brand management, and content creation.
• Experience leading and developing high-impact marketing campaigns across multiple geographies.
• Proven ability to work hands-on while leading a small team and coordinating external resources.
• Excellent storytelling skills, with the ability to translate complex technologies into compelling narratives.
• Proficiency in HubSpot, Google Analytics, SEO/SEM tools, and social media platforms.