Reading - Brand Manager - Neurology
Brand Manager - Neurology - Berkshire
Be part of a first in class product launch for Neurology!
Our client is an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders.
They are seeking a talented Brand Manager to join their Neurology franchise to deliver a successful new product launch through the leadership of strategy and delivery of key projects and activities.
This role is key to prepare and deliver the strategic plan, meeting customer needs through a customer centric approach and working cross functionally to achieve our objectives.
Main responsibilities include:
- Build and contributes to the development of the strategic brand plan
- Preparation of new campaigns, projects and activities
- Working cross functionally to ensure plans are optimally developed
- Tracks performance to ensure delivery of activities and brand KPIs
- Customer-facing activities with attendance at professional meetings and congress, with sustainable relationships developed with key clinical and non-clinical influencers
- Work with KTLs as part of the overall KTL plan, to develop sustainable relationships
- Drive scientific, NHS and insight-led approach to plans and activities putting customer and patient needs at the centre
- Create customer and patient solutions through tailored value propositions appropriate for the different NHS bodies across the UK
Candidate background required:
- Experienced in product / brand marketing from the UK Pharmaceutical industry
- Detailed understanding of ABPI code of practice and it's practical application in a business environment
- Ideally product launch background, Neurology/MS
- Strong strategic marketing, analytical and planning skills
- Knowledge of modern NHS/HSE/Department of Health Ireland and how to influence favourably
- Clear communication style and leadership of multidisciplinary teams to implement strategy
Excellent salary and remuneration package.
Please apply online or contact Sarah Morgan on 07387 016166 for more information.
Ref no: 65248