Social Media & PR Manager
About Our Client
My client is a global leader in networking and smart home solutions, offering a wide range of products based in Reading. They focus on delivering innovative technology that enhances connectivity and user experience, catering to both B2B and B2C markets.
Job Description
The key responsibilities for the Social Media & PR Manager are:
- PR and Social Media Strategy: Lead and execute PR and social media activities to enhance brand awareness and market positioning, ensuring alignment with marketing teams.
- Agency Management: Collaborate with PR agency to manage media inquiries, crisis communication, and overall press office operations.
- Social Media Strategy & Content: Develop and execute a cohesive social media strategy, manage content planning, and oversee content creation.
- Influencer Marketing: Manage influencer relationships, from identification to content production and amplification.
- Paid Social Coordination: Work with the paid social team to ensure consistency between organic and paid content.
- Reporting & Analytics: Monitor social media performance and report on KPIs, offering insights for improved campaign effectiveness.
- Trend Awareness: Stay updated with PR, content, and social media trends, implementing best practices into plans.
The Successful Applicant
The successful Social Media & PR Manager will:
- Be a highly organised individual, with experience in PR and social media, either client-side or agency-side.
- They will have a proven ability to craft and implement effective PR and social media campaigns, with strong writing skills and a keen eye for design.
- Be comfortable managing agency relationships and influencer marketing while collaborating across teams to ensure cohesive communication.
- Ideally will have a passion for technology, and an understanding of both B2B and B2C audiences, they will stay on top of trends and be adept at analysing campaign performance to drive continuous improvement.
What's on Offer
The successful candidate will have the opportunity to join a dynamic and innovative team, where they can play a key role in shaping the brand's PR and social media strategies. They will gain exposure to both B2B and B2C markets, working on exciting projects with cutting-edge technology.The role offers a collaborative environment, with the chance to develop and implement creative campaigns across multiple platforms. Additionally, the candidate will benefit from a supportive team, opportunities for professional growth, and the chance to work alongside experts.
Competitive salary on offer of circa £45,000
Hybrid Working from the offices based in Reading