Retail Sales Advisor

apartmentCasio Electronics Co. Limited placeLondon scheduleFull-time calendar_month 
Job Title: Retail Sales Advisor (Brand Advisor)
Job Type: Permanent, Full-Time (40hrs per week), Immediate Start
Location: Onsite - Carnaby Street, London W1F 9QF

Reports to: Store Manager; Assistant Store Manager

About The Role:

At Casio, innovation is in our DNA. From the original G-SHOCK dream of an unbreakable watch, we've kept pushing boundaries - blending bold design, cutting-edge tech and real-world toughness.

G-SHOCK is more than a watch. It's a mindset. Tough. Independent. Limitless.

Now we're looking for a Retail Sales Advisor who lives those values to join the team at our flagship Carnaby Street store. You'll be the face of G-SHOCK - inspiring customers, creating memorable experiences and representing a brand that stands for strength and style.

No watch experience? No problem. We'll train you to become a product expert - all you need is passion, energy and a desire to learn. You'll join a close-knit team of 5, bringing bold energy to the shop floor every day.

Key Responsibilities:

  • Drive Sales and Smash Targets
  • Actively engage every customer and turn conversations into sales.
  • Confidently recommend products, explain features and upsell where appropriate.
  • Focus on meeting and exceeding store sales targets and personal KPIs.
  • Stay switched on to promotions, new launches and bestsellers.
  • Create Unforgettable Experiences
  • Deliver genuine, memorable service that keeps customers coming back.
  • Build strong relationships with customers and create a loyal fan base for G-SHOCK.
  • Own the Look and Feel
  • Maintain an inspiring store environment; keeping displays sharp and stock fully replenished.
  • Make sure every product is perfectly presented, priced and ready to sell.
  • Protect What Matters
  • Follow store security, cash handling and stock control procedures.
  • Help minimise stock loss and protect the brand's integrity.
  • Be Part of the Action
  • Support instore activations, events and merchandising updates.
  • Assist with occasional social media activities to help drive store traffic and engagement.
  • Grow With Us
  • Take part in ongoing product training and become an expert in what you sell.
  • Stay hungry to learn, improve and achieve personal and store-wide goals.

Requirements

What We're Looking For:

Are you passionate about people, products and creating unforgettable experiences?

Join our team and bring energy, curiosity and team spirit to the world of G-SHOCK.
  • Essential: Energy & Flexibility - you're ready for retail hours, weekends included, and bring your best self to every shift.
  • People Skills
  • Confident, friendly and natural at starting conversations with customers.
  • You've worked in a retail or customer-facing role before and know how to deliver amazing service.
  • Team Spirit
  • Reliable, supportive and always ready to jump in where needed.
  • Drive to Learn
  • Excited to learn about technical products - and happy to ask questions and grow.
  • Attention to Detail
  • Proud of how you present yourself and proud to represent a global brand.
  • Highly Desirable:
  • Experience with watches or timepieces.
  • Fluent in another language other than English - our customers come from everywhere!
Benefits
  • 33 days annual leave inclusive of Bank Holidays
  • Competitive Salary & Commission Scheme
  • Fantastic Healthcare Benefits, available from Day One:
  • Bupa Private Medical Insurance
  • Permanent Health Insurance
  • Medicash Health Plan
  • Excellent, non-contributory Pension Scheme, up to 14%**
  • Death In Service (x4 salary)
  • Employee Discount, up to 50%
  • Anytime access to retail discounts at 200+ retailers (Reward Gateway)
  • Anytime access to personal development and training courses via LinkedIn Learning.
  • Casio Sponsorship & Donation Scheme for employee charity fundraising
  • Head Office team social events and activities including giveaways, reward & recognition incentives etc.
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