[ref. v90326220] Accenture - Marketing Automation Specialist/SME

Career Level: Consultant (9)

We Are:

With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: https://www.accenture.com/gb-en/about/accenture-song-index

As a Marketing Automation Specialist, SME Subject Matter Expert, you will:

Help clients transform their marketing capabilities by implementing and optimizing leading automation platforms. You will play a critical role in designing, integrating, and executing automation-driven marketing strategies that enhance customer engagement, personalization, and business outcomes.

Responsibilities Include:

• Marketing Automation Strategy:
• Work closely with clients to assess current marketing automation capabilities and define strategic roadmaps.
• Provide recommendations on platform selection and implementation best practices.
• Platform Implementation & Optimization:
• Configure, integrate, and optimize leading Marketing Automation platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze).
• Ensure seamless data flow between CRM, CDP, and analytics platforms.
• Campaign Execution & Personalization:
• Design automated customer journeys, segmentation strategies, and trigger-based workflows to drive engagement.
• Leverage A/B testing, dynamic content, and multi-channel orchestration to optimize campaign performance.
• Cross-functional Collaboration:
• Work alongside marketing teams, data analysts, and engineers to ensure alignment between business goals and technical execution.
• Translate business needs into scalable technical solutions.
• Measurement & Optimization:
• Define and track KPIs, conversion metrics, and ROI to assess marketing automation effectiveness.
• Provide insights and recommendations for continuous improvement.