[ref. v90326220] Accenture - Marketing Automation Specialist/SME
Accenture Birmingham
Job Title: Marketing Automation Specialist, SME (Subject Matter Expert)
Location: London, Manchester, Newcastle, Edinburgh, Birmingham
Location: London, Manchester, Newcastle, Edinburgh, Birmingham
Career Level: Consultant (9)
We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: https://www.accenture.com/gb-en/about/accenture-song-index
As a Marketing Automation Specialist, SME Subject Matter Expert, you will:
Help clients transform their marketing capabilities by implementing and optimizing leading automation platforms. You will play a critical role in designing, integrating, and executing automation-driven marketing strategies that enhance customer engagement, personalization, and business outcomes.
Responsibilities Include:
- Marketing Automation Strategy:
- Work closely with clients to assess current marketing automation capabilities and define strategic roadmaps.
- Provide recommendations on platform selection and implementation best practices.
- Platform Implementation & Optimization:
- Configure, integrate, and optimize leading Marketing Automation platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze).
- Ensure seamless data flow between CRM, CDP, and analytics platforms.
- Campaign Execution & Personalization:
- Design automated customer journeys, segmentation strategies, and trigger-based workflows to drive engagement.
- Leverage A/B testing, dynamic content, and multi-channel orchestration to optimize campaign performance.
- Cross-functional Collaboration:
- Work alongside marketing teams, data analysts, and engineers to ensure alignment between business goals and technical execution.
- Translate business needs into scalable technical solutions.
- Measurement & Optimization:
- Define and track KPIs, conversion metrics, and ROI to assess marketing automation effectiveness.
- Provide insights and recommendations for continuous improvement.
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