Head of Marketing Delivery
Bristol
Overview:
Head of Marketing DeliveryLocation: Bristol or Oxford, UK
Working Period: Full time, Permanent
Reports to: Global Marketing Director
Salary: £50,000 - £60,000
Key Objectives of the Role
Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.
The Head of Marketing Delivery will be hands on across multiple marketing disciplines and lead a team of 7 senior marketing professionals. This is a dynamic, high-impact role ideal for a strategic leader with a proven track record in team development, cross-functional marketing, and stakeholder engagement.As the Head of Marketing Delivery, you will oversee four core marketing functions — Social Media & Content, Property Mobilization & Integration, Website Content & Online Merchandising, and International Marketing & Source Market Strategy.
This role is central to the global marketing leadership team and will be instrumental in achieving our brand's growth and engagement goals in the student housing market. It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple time zones and jurisdictions.Crucially you are passionate about and energized by new projects and creating growth and contributing to the success of the business.
Responsibilities:
Leadership and Team Development- Lead, mentor, and develop a team of senior marketing professionals, fostering a high performance culture.
- Implement clear goals, accountability frameworks, and professional growth plans to support the development of team members.
- Build a collaborative and innovative team environment, encouraging creativity, experimentation, and data-driven decision-making.
Strategic Marketing Management
Oversee and drive the strategy across four key areas:- Social Media & Content: Lead two absolute social media unicorns and support the development of a cohesive content strategy that builds brand awareness, engages prospective students, and enhances community involvement across digital platforms.
- Property Mobilisation & Integration: Support two senior marketing mobilization experts. Assist in coordinating marketing efforts for new property launches, portfolio integrations and implementing brand standards across multiple brands whilst ensuring seamless alignment with on-the-ground teams. All along being closely aligned with the Yugo Commercial and Business Development teams that ensure the hyper growth of the business.
- Website Content & Online Merchandising: Share ownership of the digital customer experience, ensuring the website and online platforms are optimized for engagement, conversion, and international appeal. Be a key stakeholder in the constant optimization of multiple website platforms, integration projects and ongoing content development and global auditing.
- International Marketing & Source Market Strategy: Design and implement regionspecific marketing strategies to reach and attract international students across diverse
markets.
Industry and Market Knowledge- Stay abreast of trends and innovations in the student housing and broader real estate industry, translating insights into effective marketing strategies.
- Analyze competitive landscape and consumer behavior to refine value propositions and marketing approaches, ensuring a competitive edge.
- Engage daily with marketing leadership team for alignment on global output.
- Collaborate effectively with cross-functional teams—including property management, sales, and operations—to ensure consistent and integrated marketing communications across all touchpoints.
- Act as one of the key liaisons between the marketing team and senior leadership, providing regular updates on marketing performance and strategic initiatives.
- Utilize exceptional organizational skills to manage multiple projects and deadlines within a complex, fast-paced environment.
- Working closely with Head of Digital Acquisition and Marketing Insights & Strategy Lead to drive the marketing budget for the division, ensuring resources are allocated efficiently and transparently to maximize ROI.
- Work with Marketing Insights & Strategy Lead to implement performance metrics and analytics to track, measure, and report on marketing effectiveness and impact.
This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time. This is a hands-on commercial role.
Qualifications:
- Be Bold. Articulates and reinforce our employee brand story, values and behaviors with the team. You’ll also need to be able to bring digital stats to life.
- Be True. Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards.
- Be Real. Plans, coordinates and manages internal and external resources to accomplish goals.
- Be Open. – A team player, even via Microsoft Teams! Engages with colleagues knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.
Experience and Knowledge
Essential:- Marketing or Communication related degree or equivalent professional qualification.
- Ability to manage a team of direct reports, including development, performance management etc.
- Comfortable with client and senior stakeholder presentation and exposure.
- Excellent written and spoken English.
- Strong understanding of digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing.
- Ability to develop and manage campaigns that are culturally tailored and resonate with diverse audiences.
- Excellent analytical skills, with experience in using analytics tools to measure and optimize campaign performance.
- Strong project management skills and the ability to manage multiple initiatives simultaneously.
- Exceptional communication and interpersonal skills, with the ability to work effectively with global teams and stakeholders.
- Ability to maintain strong working relationships with all stakeholders (teammates, students, owners etc).
- Be passionate about the details, do what it takes with momentum, resourcefulness, and a positive, go-getter attitude regardless of the tasks at hand.
- Must be able to multi-task, grasp complex concepts, collaborate with subject matter experts and ultimately present solutions effectively in written and visual format.
- Ability and willingness to travel in the region.
- First experience with budgeting.
- Knowledge of strategy setting and owner relations.
This is a unique opportunity to drive the marketing vision for a leading global student housing brand. You will work alongside industry experts, have exposure to diverse international markets, and play a critical role in shaping our brand’s future.
If you are a forward-thinking, collaborative, and strategic marketing leader ready to make an impact in a global role, we would love to hear from you!
The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life
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