Website Content Lead

Job Title: Website Content Lead

Location : Location: UK-Bristol

Overview:

• Location: Bristol or Oxford, UK (Hybrid)
• Working period: Full time / Permanent
• Reports to: Head of Marketing Delivery
• Salary: £33,000 - £38,000

passion.

screen.

growth and contributing to the success of the business.

Responsibilities:

Key Responsibilities

Content Strategy & Development:

• Lead the creation, development, and management of website content across multiple global

• Contribute and Collaborate with the UX and CRO roadmap with the aim of improving the

• Partner with marketing and agency teams to strengthen SEO performance and guide content

• With the help of the digital agency, maintain the global blog page via our SEO-optimised

• Stay ahead of content trends and continuously push innovation in digital storytelling.

Content Auditing & Optimization:

• Regularly audit existing content for accuracy, consistency, SEO effectiveness, and user

• Report to a wide group of internal and external stakeholders on the audits conducted.
• Identify opportunities to optimize and update website content to enhance the user

buy-in before scheduling implementation.

Collaboration with Product Owner, Marketing Teams & Wider Departments:

• Work closely with the Website Product Owner to align content strategy with product and

• Collaborate with central and regional marketing teams to integrate

• Work with the central marketing and regional leasing & marketing teams to seek new ways

• Work with the IT and marketing stakeholders to provide insight into all website content

• Maintain regular touchpoints with other departments to ensure their pages on the global

• Define and deliver reporting and analysis that demonstrates the impact of key content

workstreams.

Team Leadership & Development:

• Supervise and mentor a direct report (Website Content Specialist), providing hands-on

environment.

Content Workflow Management:

• Develop and maintain efficient content workflows, ensuring that content updates and new

• Encourage innovative approaches to streamline processes and improve output quality.

Customer-Centric Focus:

• Ensure that all website content is tailored to meet the needs of global audiences, providing a

• Continuously optimize accommodation listings, content discoverability, and site structure to

support and simplify the student booking journey.

Systems & Process Optimization:

• Utilize content management systems (CMS) and other digital tools to manage workflows,

• Be a key stakeholder for the CMS (coremedia and Yardi) and all content on yugo.com, crmstudents.com and other sub brands both imagery and text.
• Work with Website Product Owner to develop process guides, Business Requirements

and product.

What else?

commercial role.

• Be Bold. Articulates and reinforce our employee brand story, values and behaviors with the

• Be True. Shows interest in, anticipates, and responds timely to stakeholders. Strives to

• Be Real. Plans, coordinates and manages internal and external resources to accomplish goals.
• Be Open. – A team player, even via Microsoft Teams! Engages with colleagues knowing that the

ways of doing things.

Qualifications:

Experience and Knowledge

Essential:

• Marketing or eCommerce related degree or equivalent professional qualification.
• Proven experience (3+ years) in content development, management, and strategy for global websites.
• Strong background working with content management systems (CMS) and digital marketing tools.
• Experience managing and mentoring team members, with a focus on developing creative and

• Excellent written and verbal communication skills, with an eye for detail.
• Strong understanding of SEO, UX/UI principles, and website analytics.
• Highly organized, with the ability to manage multiple projects simultaneously.
• Proactive, self-motivated, and excited to work across a global landscape.
• Data-driven mindset, with communication skills that lend themselves to presenting key findings.
• Strong collaboration and interpersonal skills to work across teams and regions.
• A customer-first mindset with a passion for enhancing user experiences.
• Ability to leverage technology to improve content workflows, increase efficiency, and maintain

content quality.

Desirable:

• Knowledge of CMS and CRM tools. Ideally knowledge of CoreMedia.
• Experience working within a global organization with regional content considerations.
• Familiarity with project management tools like Trello, Asana, or Jira.
• Experience in B2B or B2C environments is a plus.

Min: GBP £33,000.00/Yr.

Max: GBP £38,000.00/Yr.