Area Sales Manager

placeMeltham calendar_month10/04/2025

Drinking coffee today shouldn’t stop us drinking coffee tomorrow

But it will – unless we change the way coffee is bought and sold. Because if farmers can’t make a living growing coffee, they’ll stop. And right now 80% of them aren’t.

So we put our growers first – buying from them directly, paying them fairly, and investing in training and support. We make sure our products and processes respect the earth and the people making a living off it. We’re open and specific about our approach, so other coffee companies can follow our lead.

And we make sure our coffee tastes as decent as it acts, so you’ve got good reason to pick our pack off the shelf – turning an everyday ritual into a gamechanger.

For more information see www.cafedirect.co.uk

We are currently looking for an Area Sales Manager to join the Cafédirect team covering the South of England. The primary role of the Area Sales Manager will be to support the National Account Managers to secure new out-of-home business via route to market wholesale customers and direct contract catering customers.

You will also be tasked with successfully managing a selection of your own Regional Independents and Key Accounts. You will also support the wider sales team in executing the Cafédirect commercial plan.

Working Hours and Benefits
8:30 – 4:30 – (Mon – Fri)
Company Car
Generous annual leave per year + statutory bank holidays
Generous Pension Scheme
Barista and Equipment Training
Employee Assistance Programme
Vitality Health Care
Group Life Assurance
Death In Service Benefit

As much coffee as you can drink!

Key Responsibilities
Customer Management

Build strong relationships with key wholesalers, multi-site regional accounts and Southern Independent accounts
Focus on existing business development opportunities to drive incremental sales
Develop new initiatives in existing accounts, to generate additional sales revenue
Manage any admin related to regional customers on territory
Work with supply chain to ensure we maximise product availability

Financial Management

Analysis, reporting and presentation of customer performance
Ensure effective use of commercial investment across a defined territory
Invoice management
Accurate forecasting
Timely and successful delivery of products
Clear progress communication to internal and external stakeholders

New Business Development & Execution

Create maximum brand impact of Cafédirect’s commercial plan
Drive further coffee & equipment opportunities
Grow and develop existing customers, together with generating new business, using a pipeline for reporting and a well organised journey plan
To develop extensive knowledge of competitors and their activities in territory

Planning

Complete comprehensive Account Plans for all key customers
Forecast and track key account metrics

Behaviours / Skills

Responsible, reliable and trustworthy reflecting a strong personal commitment to our customers and brand.
Dynamic, highly motivated and pro-active individual with a passion for coffee
Strong capability in Excel & PowerPoint and the ability to learn how to use and manipulate IT systems is, essential.
Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
Experience in delivering client-focused solutions based on customer needs
Strong commercial and negotiation skills
Proven ability to manage multiple projects at a time while paying strict attention to detail
Excellent listening, negotiation and presentation skills

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