Paid Search Executive - Kettering
Location: Northamptonshire
Salary: £30,000 to £35,000
Hybrid: 4 days in office
Reporting to: Head of Marketing
Your new company
Join our UK team in Northamptonshire as a PPC Specialist. If you're experienced in Digital Marketing (Paid Search) and can assist our Head of Marketing in developing our PPC platforms, this role could be your perfect fit!
Ideal for a PPC Coordinator or Administrator with hands-on experience in the Google Ads suite, looking to broaden their knowledge and skills across all areas of performance marketing.
Your new role
Keyword Research: Identify relevant, high-traffic keywords for ad campaigns.Campaign Management: Oversee international markets (UK, EU, and Rest of the World excluding USA), focusing on planning, optimisation, creation, and execution.
Multilingual Ad Campaigns: Manage campaigns in en GB, fr, de, es, it, pl.
Multi-Currency: Handle £ Pounds and € Euro.
Ad Copywriting: Craft compelling ad copy that accurately represents the product and attracts clicks.
Bid Management: Monitor and adjust bids for optimal campaign performance within budget.
Budget Management: Align advertising budgets with business goals and objectives.
A/B Testing: Determine the most effective ad copy, keywords, and targeting strategies.
Analytics & Competitive Analysis: Report and optimise channel and campaign performance, identifying areas of opportunity and competitive threats.
Commercial Awareness: Present data-backed business cases to improve efficiency and drive new customer acquisition.
Growth: Help achieve acquisition, revenue, and customer LTV targets across key markets.
Processes: Develop efficient processes and workflows.
Branding: Ensure unified messaging and consistent branding across all Google marketing and communications.
Communication: Clearly communicate search strategies, optimisation techniques, and results to stakeholders.
What you'll need to succeed
Proven PPC Marketing Experience: Strong background in PPC marketing, either agency or in-house.Google Ads Suite Expertise: Experience with Bing, optimisation, account set-up, attribution, and reporting.
Multilingual and Multi-Currency Campaigns: Familiarity with managing campaigns in multiple languages and currencies.
Analytical Skills: Strong analytical skills with attention to detail.
Strategic and Tactical Abilities: Blend of analytical, creative, and numerical skills.
Numeracy: Highly numerate and comfortable in a data-driven environment.
Stakeholder Management: Excellent stakeholder management skills.
Digital Analytics Capability: Experience with tools like Google Search Ads, Google Ads, Google Merchant, Google Looker (Google Data Studio), HubSpot, SEMrush.
Project Management: Ability to meet deadlines, manage multiple projects, and adapt to changing business priorities.
Team Support: Willingness to support and cover for team members, providing opportunities to learn different areas within the marketing department.
What you'll get in return
Flexible working hoursFriday working from home.
Annual leave 25 days plus bank holidays
Team trips to marketing conferences
Free fresh fruit and hot drinks
Company claims back scheme on various health services.
Company pension scheme
Free Parking
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
#4631791 - Matthew Buckner