Demand Generation Manager

Kriya is a fintech platform that keeps business flowing brilliantly by providing frictionless access to payments, credit and working capital through seamless integrations and instant credit decisions.

Founded in 2011, Kriya has helped businesses collect over £27 billion in B2B payments, and advanced over £3.5 billion worth of credit through working capital and business loans. Kriya has a wide-reaching network of strategic distribution partners including Barclays Bank UK PLC, and is backed by a prestigious array of equity investors including Northzone, Barclays Bank UK PLC and Mouro Capital (owned by Santander Bank).

The Role

We’re looking for a Demand Generation Manager to build and execute our Enterprise demand generation strategy. This is an ideal role for a marketer with experience of campaigns management, account-based marketing and generating pipeline from large B2B businesses.

You’ll focus on generating opportunities and qualified pipeline for the Enterprise Sales Team.

Reporting into the Head of Growth, you’ll collaborate with our Commercial Team to understand our ideal customer, craft compelling messaging, launch campaigns and achieve our commercial objectives.

What you’ll do:

• Generate measurable awareness and demand within our Target Accounts.
• Own the campaigns roadmap - segmentation, content, and mix of marketing channels to identify, engage and convert our target audience.
• Design and execute highly-targeted, muti-channel marketing campaigns (1:many, 1:few, 1:1) across paid advertising, CRM, outbound, webinars, events and more.
• Project manage the production of content and creative for your campaigns and newsletters.
• Own the budget and manage campaigns on paid advertising platforms such as LinkedIn.
• Become an expert on our target accounts. Conduct research with merchants to understand their needs and discover what drives demand in our target buying committees.
• Experiment, test and iterate. Report on campaign results and use data to optimise performance and ROI.
• Build the tech stack - work with Growth Operations to develop an enterprise demand generation marketing engine.

• 3-4+ years experience of running multi-channel marketing campaigns to corporate, commercial and enterprise accounts.
• You’re a resourceful self-starter. We’re building a new go-to-market motion, so if it doesn’t exist yet, you’ll need to make it!
• You measure yourself on impact, not activity. You’re comfortable being accountable for your KPIs and sharing performance with your team.
• You’re a die-hard project manager. You love planning almost as much as delivering results. You're competent with kanban tools like Jira, and can orchestrate the resources you need across our tech stack, freelancers and wider team.
• You’re customer-focussed. You’re curious and constantly seek direct ways to deepen your understanding of your target audience.
• Experience of CRM, Marketing Automation and Advertising channels (eg. Hubspot, LinkedIn Ads, Google Analytics, SalesLoft etc)
• Strong communication, presentation and written skills.
• Analytical mindset - capable of spotting opportunities in detailed data and running experiments to validate your hypotheses.
• Creative thinker with a growth mindset and ability to think beyond the traditional marketing channels.
• Experience of B2B marketing to Manufacturing, Retail and/or Construction is a big plus.
• Experience working at a Tech/SaaS/Fintech company is highly desirable

Benefits

Not only will you have the opportunity to make a huge impact at one of the UK's leading FinTech companies, you will also have access to:

Best in class share options scheme

Fast career progression and ownership responsibilities

A great office in the heart of Shoreditch (complete with roof terrace interactive Zoom Rooms and beer fridge), to help collaboration and in person innovation time

60 days work from abroad allowance

25 days of annual leave per year, plus your Birthday off

26 weeks of enhanced maternity leave/ 8 weeks paternity leave

Life Insurance and Private health coverage with half price Virgin Active/David Lloyds gym membership

Unlimited access to all Tate Modern exhibitions, free Amazon Kindle and book purchase allowance

Regular social events, free office lunches (2x a week) and sporting events including Yoga and Football

Summer Fridays - with half day off every other Friday during the summer months

Mentoring from industry leaders and peers

The opportunity to progress your career at one of the UK’s leading FinTech companies

Our company values:

• #MakeItHappen:
• We're focused on getting the important stuff done first. We don't get bogged down in long emails and lots of meetings, we find solutions (they're out there!) and get it done!
• #AlwaysBeLearning:
• The only constant is change: we embrace change and learn. We ask and listen for feedback, and always provide it too.
• #1Team1Dream:
• We always put the whole company first - when we succeed collectively, we all succeed individually. Everyone has a voice, we listen to each other's opinions.

Our Commitment to You:

• We will do our best to reply to all applications, however if you have not had a response within 4 weeks, please assume your application has not been successful.
• Kriya is constantly working to maintain and improve our inclusive, friendly workplace. We ensure that both applicants and our people receive unbiased treatment without discrimination on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race or any other protected characteristic.

How will we use your information?

We will not share your data for marketing purposes. We will keep your data safe in accordance with data protection legislation.

If you are unhappy with the use of your data, you can change your mind at any time by emailing legal@kriya.co