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ROAR have an exciting opportunity to join the team. As Head of PPC at ROAR you will have the opportunity to work alongside digital experts and account teams across a range of exciting clients. Within a rapidly expanding agency that will invest both time and money into you alongside a supreme benefits package

Responsibilities of the role: To oversee all aspects of paid media campaigns and drive strategic initiatives to enhance our client’s online presence.

• To live and breathe our values and ensure the team understand and lives by the values, too.
• Manage and optimise paid media campaigns across various platforms, from Google Ads, to Bing Ads.
• Plan, develop and implement paid media strategies to increase brand visibility and drive traffic.
• Monitor campaign performance and provide regular reporting on key metrics.
• Collaborate with internal teams to align paid media efforts with overall marketing objectives.
• Leading the PPC channel
• Develop and implementing effective PPC strategies tailored to client objectives.
• Supervise and mentor future PPC team Juniors and Execs, cultivating a collaborative and growth-oriented team.
• Optimisations on the live accounts
• Collaborate with other channels to achieve and exceed client expectations.
• Stay updated on industry trends and best practices, bringing innovative ideas to the table.
• Provide insightful, data-driven recommendations to enhance overall campaign performance.

Supporting ROAR:

• To provide clear leadership and direction to the team and wider organisation support.
• Undertaking Keyword research for Roar and our clients.
• Taking part in vlogs for ROAR You Tube and socials.
• Writing case studies for ROAR website.
• Undertaking regular Keyword research to keep us on top of the game.
• Supporting the application process for awards.
• Opportunities to attend networking events.
• Opportunities to attend Expos and trade events.
• Continuously learn and adapt to industry trends and best practices in PPC.

You'll also have:

• Opportunities to attend networking events.
• Opportunities to attend Expos.
• Attend industry conferences.

What you will bring to the role:

• Proven experience as an experienced PPC Executive with 3+ years of demonstratable experience.
• High Proficiency in all variants of PPC - Google Search, Google Shopping, Merchant Center, Google Display, PMax, Merchant Centre, Bing Ads, and Google Ads Editor.
• Comfortable and confident implementing Google Tag Manager and effective Analytics and Google Ads tracking.
• Strong Ad writing ability
• Strong analytical and problem-solving skills to navigate the complexities of digital marketing.
• Excellent organisational and project management abilities to ensure seamless campaign execution.
• Ability to work collaboratively in a dynamic team environment, fostering creativity and innovation.
• Creative mindset with a passion for testing, pushing boundaries and embracing challenges.
• Comfortable and confident communicating effectively with clients by phone, Zoom, email, and face to face.
• Strong attention to detail
• Recent Google Certifications in Search, Shopping, Display and Analytics.
• You live and breathe all things Search Marketing!

As well as the role-specific needs, we also share these softer skills, too:

• Creativity
• Organised
• Self-motivated/proactive
• Problem-solving
• Data-literate
• Collaborative
• Acts with integrity in all that they do.
• Team player

The ROAR Values

• Respect
• Integrity
• Exemplary attitude
• Team Player
• Committed
• Results Driven
• Proactive

Brand Commitment

At ROAR, our central value is respect for our people and our clients. We prioritise having a positive, supportive work culture and positive client relationships, all free from toxic behaviour and negativity.

We have a supportive and friendly working culture. Everyone is encouraged to contribute to the journey of the business in every way, develop their marketing careers and we welcome fresh ideas and new approaches. Aspects of working life here include:

• We do what we say - simple but important!
• We have our client's best interests at heart.
• Easy and honest communication
• We dedicate time to every client weekly.
• We create trusting relationships.
• We’re reliable.
• We embrace a challenge.
• We are not afraid to share, collaborate and contribute across the business..
• We aim high! for both us and our clients.
• We live our 7 core values at all times.
• We focus on skills development and learning.

• A competitive salary - circa £30k
• Client referral scheme – Bonus for the successful introduction of new business.
• Company pension
• 28-day holidays (includes shutdown over Xmas and New Year).
• Plus, a day off for your birthday so you can celebrate.
• Free On-site parking.
• Flexible start and finish times.
• We focus on learning and development and each person receives £500 annual personal training allowance.
• We also offer training agreements for incredible external training that catapult your career.
• Volunteer day – a day off to do something that will impact people or the community.
• Fresh fruit is delivered weekly.
• On-site gym.
• On-site café.
• Team away days and fun socials.
• Opportunities to attend awards, industry events and networking events.
• Lunch club – once a quarter we have an organised lunch together at work.
• Monthly well-being walk – a lunchtime walk, somewhere in and around North Tyneside.
• Celebrate occasions (Halloween dress up and themed buffet, Christmas jumper day, games, secret Santa and buffet, etc.)
• Festive afternoon and lunch (in working hours)
• You'll feel valued, heard, respected and be part of a great team of people.

Benefits:

• Canteen
• Casual dress
• Company events
• Company pension
• Free parking
• On-site gym
• On-site parking
• Paid volunteer time
• Referral programme
• Sick pay
• Transport links
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Wallsend: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Do you have experience setting up and managing e-commerce and shopping clients from end to end?
• Are you comfortable working in an onsite setting?
• Will you now or in the future require sponsorship for employment visa status?

Experience:

• Google Ads: 3 years (required)
• Google Tag Manager: 1 year (required)
• Google Analytics: 3 years (required)
• Inhouse team or agency: 3 years (required)

Language:

• English (required)

Work authorisation:

• United Kingdom (required)

Willingness to travel:

• 100% (required)

Application deadline: 28/10/2024