CRM Marketing Manager - 6 month contract

About Our Client

This charity is a music charity, based in London.

• Lead in the roll out of a new CRM platform, as the charity transition from Mailchimp to Dotdigital.
• Plan and manage the charity's digital CRM marketing campaigns to grow awareness of the brand, engage audience and the industry in their services and deepen philanthropic engagement.
• Monitor success of CRM marketing activity, sharing insight with colleagues to ensure that plans are optimised to improve reach, engagement and ROI.
• Oversee CRM lifecycle marketing strategy and execution, making decisions on what marketing communications the team send to audiences via CRM.
• Testing and scaling a wide variety of campaigns to explore effective messaging and grow beneficiary and donor engagement.
• Write copy for email marketing campaigns, ensuring tone of voice is aligned with wider communications activities.

The Successful Applicant

The successful CRM Marketing Manager should have:

• Extensive experience in CRM at a management level.
• Skilled in Dotdigital and Microsoft Dynamics.
• An understanding of data analysis and user experience optimisation.
• The ability to translate complex data to insight, and engage successfully with fundraising and communications teams to inform campaign success and future planning.
• Experience of setting up and managing automated communications to achieve different goals (i.e., fundraising, relationship management).
• Knowledge of GDPR legislation in practice and importance of applying appropriate policies to safeguard information.
• An understanding of how to develop and deliver content to target audiences.

• 6 month contract, on a day rate.
• £45-£50,000 on a day rate - inside IR35.
• Hybrid working in London - 2 days a week in office.
• A temporary position with potential for long-term opportunities.