Partner Marketing Manager
Partner Marketing Manager – Accenture Song
Location: LondonCareer Level : Specialist
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
The Partner Marketing Manager will play a pivotal role in driving joint marketing initiatives with our most strategic global partners. This role is responsible for developing and executing co-marketing strategies that align with both our business objectives and those of our partners.The ideal candidate will be a strategic thinker with a strong background in B2B marketing, partner ecosystems, and semiconductor or high-tech industries.
Key Responsibilities
Partner Strategy & Planning
o Develop and execute integrated marketing plans with strategic partners to drive joint business growth.
o Align marketing initiatives with partner business goals, sales targets, and product roadmaps.
Campaign Development & Execution
o Lead the creation of co-branded campaigns, product launches, digital content, and demand generation programs.
o Manage end-to-end campaign execution including messaging, creative development, and performance tracking.
Market Development Fund (MDF) Management
o Own the planning, allocation, and ROI tracking of MDF investments
o Guide partners on proposal development and ensure compliance with branding and ROI standards
Stakeholder Management
o Act as the primary marketing liaison between internal teams (sales, product, comms) and partner marketing counterparts.
o Build strong relationships with partner stakeholders to ensure alignment and collaboration.
Performance & Reporting
o Define KPIs and measure the effectiveness of partner marketing programs.
o Provide regular reporting and insights to internal and partner stakeholders.
Enablement & Content
o Collaborate with product and content teams to develop partner-facing assets such as solution briefs, case studies, and sales enablement tools.
o Ensure consistent messaging and brand alignment across all partner touchpoints.
Event & Program Support
o Support joint participation in industry events, webinars, and partner summits.
o Coordinate logistics, messaging, and promotional activities for partner-led events