Product Marketing Manager
Overview:
About Wonderly
We are Wonderly, an award-winning progressive content marketing agency and part of the Haymarket Media Group. We work with ambitious brands to deliver brilliant campaigns and communications across print and digital. Our clients include: Volkswagen, Kew Gardens, The FA, The Society of Radiographers and the CIPD to name a few.
Our culture
As part of the Haymarket Media Group we have all the benefits of an independent agency but with none of the downsides. Our culture is inclusive and collaborative and reflects the diverse bunch of brilliant people that work here. We’re about creating a work life balance that brings the best out of everyone...and having a bit of fun along the way. Lastly, and by no means least, because we’re a small agency, everyone gets the chance to make a big impact.
Overview of the role
Reporting into and supporting the Head of Marketing, the Marketing Manager will work across a number of key accounts and products. Working closely with the Senior Marketing Manager and Performance Marketing Manager to deliver the overall marketing strategy of the agency across key digital channels to increase Wonderly’s reach and generate new business leads.
Responsibilities:
Responsibilities- Develop and implement comprehensive marketing strategies for our newly launched digital product suite (Podcast production, live events, Shorthand editorial and AI products)
- Set clear objectives and KPIs for each product line, ensuring alignment with overall business goals
- Create and execute campaigns to build brand awareness and generate leads across various channels including email marketing, social media, SEO, and content marketing
- Design and implement lead nurturing programs to move prospects through the sales funnel
- Develop strategies to convert leads into customers, collaborating closely with the sales team
- Work with the account team to gather feedback and refine marketing strategies
- Create short form and long form content for web, social and email purposes, to support these product lines and help elevate Wonderly’s voice and reach
- Oversee the creation and delivery of all creative assets including graphics, videos, and digital assets, ensuring consistency and alignment with brand guidelines
- Develop and manage marketing budgets for each product line
- Collaborate with the Performance Marketing Manager on the planning and execution of paid media campaigns
- Track the performance of campaigns, providing regular reports and insights to senior management team
- Provide relevant support across the wider Wondely Marketing team to aid on time delivery of key campaigns, when and where required
Skills / Experience / Knowledge / Minimum Criteria:
Skills / Experience / Knowledge / Minimum criteria- Strong background in developing and executing marketing strategies
- Excellent project management and organisational skills
- Strong analytical skills and data-driven thinking
- Exceptional copywriting and content production
- Competent in creating and delivering digital marketing strategies with proven successes
- Proficiency in marketing, digital, creative software and tools (e.g., CRM, email marketing platforms, analytics tools, CMS platforms, Canva, Adobe suite products)
- Creative thinking with the ability to develop engaging and effective marketing assets
- Proficient in managing budget spends and forecasts
- Strong communication and collaboration skills
- Comfortable delivering end-to-end campaigns
- Ability to work independently and as part of a team
- Results-oriented with a focus on achieving measurable outcomes
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.
Why work with us?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions.From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
More about working for Haymarket
Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world.The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.
We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.
Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.