Digital Marketing Manager - Weymouth
Michael Page Weymouth
About Our Client
The organisation is a Leading online retailer. With a focus on quality and innovation, it consistently delivers top-tier products to a vast and diverse customer base.
Job Description- Develop and implement digital marketing strategies to drive online traffic to the company website.
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimise spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimise user experience.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimise user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
The Successful Applicant
A successful Digital Marketing Manager should have:- Proven working experience in digital marketing.- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimising landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimising Google Ad words campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- BS/MS degree in marketing or a related field.
- Competitive salary.
- Bonus structure tied to team and company performance.
- A supportive and collaborative work environment.
- Opportunity to work with a passionate and forward-thinking team.
- Excellent work-life balance with ample holiday leave.
Michael PageBournemouth, 26 mi from Weymouth
leadership and perspective for adoption where appropriate.
The Successful Applicant
A successful Digital Marketing Manager should have:- Proven working experience in digital marketing.
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