Product Marketing Manager
The Role
As a Product Marketing Manager, you will play a crucial role in shaping the overall marketing strategy and leading go-to-market execution for our product. Acting as the bridge between Product, Sales, and Marketing, you will ensure our solutions are effectively positioned to meet market needs while driving clear messaging, demand generation, and product adoption.You will collaborate closely with cross-functional teams, including product, sales, and customer success, to maximise the impact, visibility, and success of our products in the legal market.
What you would be doing
Working closely with the Chief Product Officer and the VP of Marketing, the role would involve the following:
- Market & Competitive Research: Conduct research on the legal industry landscape, competitive products, and emerging trends. Analyse customer needs, pain points, and buying behaviours to inform product positioning and messaging.
- Product Positioning & Messaging: Develop compelling, differentiated messaging and value propositions that resonate with target audiences. Define market segments, buyer personas, and customer profiles to ensure strategic alignment between product capabilities and marketing communications.
- Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches, ensuring alignment across product, sales, and marketing teams. Drive product marketing thematic campaigns that highlight key use cases, customer challenges, and product innovations to enhance market awareness and engagement.
- Sales & Customer Success Enablement: Create and maintain collateral, including battlecards, pitch decks, case studies, and one-pagers, to support sales and customer success teams in driving adoption.
- Content & Thought Leadership: Work with internal SMEs to create high-impact materials such as blog posts, whitepapers, website copy, and webinars that effectively communicate our value proposition.
- Customer Advocacy: Partner with Customer Success to identify and showcase success stories through case studies, testimonials, and industry events.
- Performance & Optimisation: Track product marketing performance, analyse data-driven insights, and refine strategies to maximise impact.
- Knowledge Management: Work closely with the product management team to support the maintenance and enhancement of the Knowledge Base, ensuring up-to-date and accessible product information for internal teams and customers.
Requirements
What we need from you
We’re a small but ambitious team with big plans, so we’re looking for someone who is eager to roll up their sleeves and contribute beyond their core responsibilities when needed. Whether it’s supporting an event, jumping into a campaign, or brainstorming creative ideas, we value a team player who thrives in a dynamic environment.
- Strong analytical skills, attention to detail, and a "can-do" attitude.
- Excellent communication and presentation skills.
- Ability to craft and tell compelling stories that connect with our target personas.
- Proven ability to work collaboratively with cross-functional teams.
- Skill in making data-driven decisions that support business and marketing objectives.
- Strong creative thinking and problem-solving skills, with a bias toward action.
- Familiarity with the legal industry and how lawyers work is a bonus.
- Strong English communication and listening skills (spoken and written);
- A right to work in the UK (unfortunately, we are not in a position to support visa sponsorship at this stage); and
- An ability to work from our London office 1-2 days per week.
What makes you a great match
This role is ideal for someone looking to accelerate their product marketing career with more autonomy and ownership. You’ll thrive here if you’re proactive, adaptable, and excited by the pace and opportunity of a growing business in an innovative and fast-evolving market.
Who would you be working with?
You would be working with a welcoming, inclusive and committed team.
Team culture is really important to us. We are looking for someone who is excited to join us as a key employee at this important stage in our growth and who will bring new and exciting perspectives to Legatics. We are a friendly and passionate bunch with a wide range of interests.We love to socialise together too, holding regular team events.
Benefits
What we offer you- Salary of £50,000 (depending on experience)
- 25 days holiday per year (plus public holidays).
- Early Finish Fridays - on the last Friday of every month, we finish at lunchtime!
- Pension with NEST.
- Personal Learning & Development budget.
- Enhanced parental leave policies so you can spend more time with your family.
- Lots of opportunities for accelerated professional development and career progression.
- Work alongside a supportive and talented team with the opportunity to grow one of the world’s leading LegalTech scale-ups.
- A warm, genuinely collaborative culture and an awesome team; and
- Regular socials.
Power in diversity
We put users at the heart of our design to provide legal transaction experiences that everyone loves. In order to make that a reality, we seek to foster a diverse and inclusive working environment that can empower our people to be creative, effective and innovative, to build a brand we are proud of.
We don’t discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence. We're committed to building a diverse team, and are constantly looking for ways to improve our processes to help us do that.