Campaign Manager - GCS New Media Unit
The New Media Unit
The New Media Unit (NMU) is part of the Government Communication Service (GCS) and sits within the Cabinet Office. The NMU was established in November 2024 with the clear goal to reach, connect and rebuild trust with audiences in the most effective way possible.
Our aim is to provide the public with relevant, useful and authentic content when and where they want to receive it and communicate in an entirely new way.
This is a really exciting time to be joining the NMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to people’s lives. This is a rare chance to be part of something truly groundbreaking, where your ideas will directly influence the future of digital communications at the heart of government.
The Team
Digital Strategy - this team uses research, data and behavioural insights to ensure an audience-first approach to all our activity. This team is responsible for setting the direction for the creative and media outputs of the New Media Unit, and for the measurement and evaluation of all our activity.
The Role
As a Campaigns Manager in the New Media Unit, you will be responsible for executing paid digital media strategies that support the government’s long-term goals of increasing public understanding, trust, and confidence in UK government activities.You will work closely with government departments and 10 Downing Street to create, implement, and manage targeted paid digital marketing campaigns that deliver impactful messages to UK citizens.
In this role, you will be responsible for the hands-on management and optimization of digital advertising campaigns across various platforms, including social media, search, display, and programmatic. You will use data and analytics to monitor and refine campaign performance, ensuring that public engagement goals are met efficiently.This is an exciting opportunity for a results-oriented media professional with a deep understanding of digital advertising and a passion for public sector communications.
Your key responsibilities will include:
- Developing and executing paid media campaigns aligned with government objectives to increase understanding and public trust.
- Managing campaigns across digital channels such as social media, search, display, and programmatic, optimising for reach, engagement, and cost-efficiency.
- Working closely with departments and 10 Downing Street to ensure paid media efforts align with broader government communication strategies.
- Serving as a paid media advisor to departments, offering guidance on effective audience targeting, media channel selection, and campaign tactics.
- Monitoring and analysing campaign performance data, using insights to optimise reach and engagement.
- Reporting campaign outcomes to stakeholders, identifying areas for improvement, and providing recommendations for future campaigns.
- Managing campaign budgets efficiently to maximise impact, adjusting allocations as needed based on performance.
- Ensuring effective budget tracking and reporting to demonstrate value and ROI.
- Staying current on digital media trends and innovations, applying new techniques to enhance campaign effectiveness.
- Exploring emerging advertising platforms and targeting methods to reach diverse and relevant audiences.