Paid Social Marketing Manager
City of London
Paid Social Marketing Manager
11 Month Contract PAYE - £22 - £33 per hour
100% Remote
We are recruiting for an experienced Paid Social Marketing Manager (Contractor) with deep expertise in TikTok, Meta (Facebook & Instagram), Reddit, and other social platforms to drive efficient ROI for performance marketing campaign within a crypto business.The ideal candidate has a strong analytical mindset, proven hands-on experience in optimising paid social campaigns, and the ability to scale campaigns profitably. While the primary focus is on TikTok and Meta, experience with Reddit, Snapchat, LinkedIn, Twitter/X, and emerging social channels is a plus.
Key Responsibilities:
- Manage and optimise paid social campaigns across TikTok, Meta, Reddit, and other social platforms with a focus on efficiency and ROI.
- Develop and execute strategic audience targeting, creative testing, and bid optimisation strategies.
- Continuously analyse campaign performance data and adjust strategies to maximise returns while minimising cost inefficiencies.
- Work closely with creative teams to develop engaging ad creatives optimised for each platform.
- Provide weekly reports and insights on campaign performance, highlighting areas for improvement.
- Stay updated on industry trends, platform updates, and competitive strategies to keep campaigns ahead of the curve.
Skills: Requirements:
- 5+ years of hands-on experience managing paid social campaigns across TikTok, Meta, Reddit, and other platforms.
- Experience with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Branch to track and optimise campaign performance.
- Strong proficiency in TikTok Ads Manager, Meta Business Manager, Reddit Ads, and other social ad platforms.
- Expertise in bidding strategies, audience segmentation, creative testing, and performance analysis.
- Ability to work with large datasets and derive actionable insights to improve campaign performance.
- Strong understanding of CAC, LTV, ROAS, and other key performance metrics.
- Self-starter with excellent communication and reporting skills.
Ability to work independently and manage multiple campaigns in a fast-paced environment.
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