[ref. v6365224] Michael Page - Trade Marketing Specialist

About Our Client

Our client is a leading global manufacturer in what they do and who known for innovation, safety, and performance. With cutting-edge technology and a strong focus on sustainability.

• Develop and implement industry-leading business development and trade activation initiatives to support key retailers and drive mutual sales growth
• Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline) for key product segments
• Identify and propose affinity marketing opportunities aligned with the company's brand values to support customer business growth
• Assist in planning and executing marketing activities and events for key retailers
• Support the implementation and review of business development and trade activation strategies for selected customers
• Develop impactful POS materials, merchandise, and branding for retail and product categories
• Ensure all Trade Marketing initiatives are integrated into internal communication plans
• Work indirectly with customers through account managers, providing guidance and support in executing business development solutions
• Collaborate with marketing teams to ensure a cohesive and integrated approach
• Work with the BI Analyst to assess the effectiveness of customer marketing activities and monitor competitor strategies
• Manage budgets set by the Marketing Manager, ensuring cost-effectiveness
• Oversee external agencies, including briefing, performance tracking, and service level measurement
• Monitor and evaluate the success of trade marketing activities using agreed KPIs
• Ensure consistent application of the brand identity

• Professional qualification in marketing or a related field (preferred)
• A minimum of 3 years working in a UK marketing team
• Solid understanding of the full marketing mix
• Experience in B2C and B2B2C retail/trade marketing
• Proven background in customer marketing and business development
• Experience in agency management or working within an agency environment
• Excellent English communication skills (written and verbal) with strong attention to detail
• Up-to-date knowledge of marketing trends and best practices
• Ability to manage multiple projects and workstreams simultaneously
• Proactive, innovative, and able to take initiative

• Basic Salary £40,000 - £45,000
• Bonus Scheme
• 25 Days Holiday
• Private Heath Care
• Pension Contribution
• Gym on site, subsidised canteen
• On-site parking