Digital Marketing Executive
Higher is a boutique recruitment agency specialising in the HR and Marketing professions. We are excited to be working on a fantastic opportunity for one of our clients:
Position: Digital Marketing ExecutiveSalary: £28,000 - £32,000
Location: Preston (onsite)
This position would suit you if you're someone who is looking for a role where you'll be allowed lots of autonomy, where you'll be focussing on content creation to drive brand awareness and lead generation, with potential career development opportunities.
What's the background?
This is an exciting opportunity to join a market-leading company that delivers millions of garments every week to customers who trust them to provide the best quality workwear and workplace services. As industry leaders, they are committed to innovation, customer excellence, and continuous improvement—and marketing plays a key role in that success.
As Digital Marketing Executive, you’ll be part of a collaborative and forward-thinking team, working alongside a Head of Marketing and a Graphic Designer. Your work will directly contribute to building brand awareness, increasing engagement, and driving sales through strategic digital campaigns.
With HubSpot recently embedded as the company’s marketing platform, this role offers the opportunity to take ownership of content, digital engagement, and marketing automation—helping shape the company’s online presence and customer communication strategy.
Responsibilities:
As the Digital Marketing Executive, you’ll take full ownership of the company’s digital marketing strategy. With HubSpot fully embedded as the backbone of the website and CRM, you’ll become the go-to expert on the platform—maximising its functionality to drive engagement, lead generation, and insightful reporting.
Your key responsibilities will include:
- Content creation - writing informative and in-depth guides, customer case studies, e-campaigns, and internal communications articles for the intranet.
- Managing social media, email marketing, and digital advertising campaigns to increase brand awareness and customer engagement.
- Overseeing and maintaining the website (built on HubSpot)—ensuring content, structure, and tags are optimised for SEO.
- Monitoring customer insights through HubSpot and providing data-driven recommendations.
- Collaborating with external agencies to support PPC, campaign activity, and brand-aligned creative work.
- Supporting photoshoots and video content production alongside external agencies.
Experience needed:
- 3-4 years’ experience in a digital marketing role with a strong focus on content creation and campaign execution.
- A proven track record of producing high-quality content across multiple formats, including guides, case studies, e-campaigns, and internal communications.
- Advanced HubSpot experience, including generating reports, managing customer segmentation, and using automation tools to enhance marketing performance.
- A relevant marketing qualification (e.g., CIM) or a degree in Marketing, English, or a business-related field.
- A results-driven mindset, with evidence of campaign success and return on investment.
- Experience using a web CMS.
- A valid driving licence.
If you're looking for a role that offers autonomy, creativity, and the opportunity to make a tangible impact, this could be the perfect opportunity for you!