Digital Marketing Executive

This role is pivotal in implementing a digital marketing strategy to drive customer acquisition and retention, contributing to an exciting growth plan.

Day-to-day of the role:

• Establish, manage, and execute new strategies across all digital channels to raise awareness, acquire new customers, and drive conversion.
• Create marketing collaterals based on promotional plans established with the wider team.
• Manage and optimise the website, ensuring ongoing review and performance improvement.
• Monitor, analyse, and report on campaign performance metrics using tools such as Google Analytics, Google Ads, SEMrush, and other analytics platforms.
• Manage and allocate budgets effectively to maximise ROI and achieve paid media KPIs.
• Provide weekly, monthly, and seasonal reporting across all channels to analyse spend and performance.
• Plan and implement automated user journeys based on user behaviour, designing an outstanding digital customer journey.
• Manage agency partners to execute the strategy and optimise all paid campaigns to achieve target ROI.
• Conduct market research to stay informed about industry trends and competitor strategies.
• Work within and maintain brand identity standards across all channels.

Required Skills & Qualifications:

• Minimum of 2 years of experience in a digital marketing role across various channels including Paid Search, Paid Social, Email, Affiliates, and Display.
• Knowledge of analytics and reporting tools such as Google Analytics and PPC platforms including Google Ads, Bing Ads.
• Proficiency in SEO tracking and performance analytics.
• Proven track record of managing successful PPC campaigns.
• Strong data-driven decision-making skills.

Apply now for immediate consideration!