Senior Student Marketing & Recruitment Officer (Digital)
It is a condition of this employment that you must live in and remain a resident of the United Kingdom during your employment with the Tavistock and Portman NHS Foundation Trust.
Covid-19 Vaccination
Getting vaccinated, and getting a booster, remains the best defence against COVID-19.We encourage and support staff to get COVID-19 vaccine and a booster dose as and when they are eligible.
Please note in order to progress your application, your data will be processed by our 3^rd party recruitment providers – North London Partners Shared Service, who conduct recruitment activities on behalf of The Tavistock and Portman NHS Foundation Trust
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The Tavistock and Portman NHS Foundation Trust is a specialist mental health trust with a focus on training and education alongside a full range of mental health services and psychological therapies for children and their families, young people and adults.
We are committed to improving mental health and emotional wellbeing, believing that high quality mental health services should be available for all who need them. We bring a distinctive contribution based on the importance we attach to social experience at all stages of people’s lives, and our focus on psychological and developmental approaches to the promotion of health and the prevention and treatment of mental ill health
We contribute to the pool of ideas through our own research and development, but are also committed to bringing together the best ideas of the time, old and new, from inside and out, together with the most gifted and able professionals in our fields of endeavour.We aim to share our ideas and practice through as many routes as possible.
As a Trust we aim constantly to be evolving in nature and form in relation to the environment in which we work, to ensure that our contribution remains relevant.
The Trust uses electronic new starter forms on Trac to collect personal details. Information collected is securely stored and used to set up the employee record on the ESR HR system.
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Job overview
The Senior Marketing & Recruitment Officer (Digital) will be responsible for supporting all digital marketing and recruitment activity for the Division of Education & Training – bringing their technical expertise and experience to support each stage of the applicant journey and a wide variety of digital channels and tools, in order to help maximise the recruitment potential of our wide-ranging education and training programme.
To achieve this, the post-holder will take ownership of various key areas of activity – including supporting our website, creating and managing conversion-focused automation journeys, briefing and monitoring digital advertising campaigns, and taking a lead on structuring and maintaining our marketing database.Target and data focused, with a keen eye for detail, they will seek out opportunities to optimise and iterate processes across all areas of activity, offering actionable insights and recommendations based on their in-depth analysis and reporting.
The postholder will also play a key role in bringing various digital projects to fruition, including the acquisition and implementation of a new CRM System – helping to establish innovative and future-facing ways of working for the wider team.
Main duties of the job
Main duties of the post- Lead on the development of up-to-date processes and procedures to ensure consistency and clarity across all areas of digital marketing activity.
- Support the maintenance of an accurate, up-to-date database of marketing contacts.
- Proactively support the maintenance and development of the Education & Training website.
- Develop and oversee a suite of automation journeys, continuously monitoring performance to optimise efficacy.
- Take a lead on briefing, monitoring and evaluating digital advertising campaigns, with the support of Student Marketing & Recruitment Managers, and external agencies.
- Support campaign activity across a range of digital channels, including web, email and social media.
- Undertake digital graphic design work as required, using design software such as Adobe InDesign and Canva and adhering to brand guidelines.
- Contribute to the management of shared inboxes and social media accounts when required.
- Produce and present regular analysis and reporting on digital marketing activity.
- Support various high-priority digital projects, including the acquisition and implementation of a new CRM System within the coming academic year.
- Work collaboratively with colleagues across the Student Marketing, Recruitment and Admissions team, as well as the Digital Communications Manager supporting the wider activity of DET – including participating in events outside of normal working hours.
Working for our organisation
About the Directorate of Education & Training (DET)
At the Tavistock and Portman NHS Foundation Trust, we are proud to be one of the largest providers of mental health education globally and the only NHS Trust registered with the Office for Students. Through our Directorate of Education & Training (DET) we offer over 100 education and training courses to more than 4,000 students, including postgraduate master’s and doctoral-level programs, which are currently validated by university partners.Our unique clinician-tutor model and multidisciplinary approach allow us to train a wide range of professionals, including clinicians, social workers, nurses, and teachers.
The Trust develops and delivers training initiatives that meet the needs of a modern health and social care sector and is responsive to policy and initiatives from government and other relevant agencies. The Trust is a welcoming and supportive organisation committed to ensuring its student body is diverse and reflects the populations its trainees will be working with.Its offer, provided through a range of platforms both digital and face to face, includes postgraduate programmes, CPD courses, and bespoke training for organisations.
Detailed job description and main responsibilities
Please see the person specification/job description for a detailed description of main responsibilities.
Person specification
Qualifications
Essential criteria- Undergraduate degree or equivalent experience
- Google Analytics Certification
- Professional qualification or evidence of further training / development in digital marketing
Experience
Essential criteria- Previous experience in a similar digital marketing or communications role
- Experience working with range of digital marketing tools and systems
- Experience of using a CRM System, including automated journeys
- Experience of supporting a website, using a CMS and appropriate analytics and tracking tools
- Experience of working with social media scheduling and analytics tools
- Experience of working within the education and training sector
- Experience of working with external agencies, e.g. advertising and web
Skills
Essential criteria- Strong written and verbal communication skills
- Data literate, able to review / assess / make recommendations as a result of analysis
- Able to produce and edit email campaigns and automations using email software
- Able to build web pages, forms and other content via CMS
- Able to produce print materials using design software, e.g. Adobe/Canva
- Multitasker able to work across multiple projects to tight timescales
Knowledge
Essential criteria- Understanding of the latest developments and trends in digital marketing
- Understanding of data protection legislation and its implications for digital marketing practices
- Understanding of key developments and trends in the Higher Education sector
- Understanding of key developments and trends in the Health and Care Sector
Personal attributes
Essential criteria- Able to demonstrate a commitment to, and a desire to live by, the Trust’s values
- Self-starter, able to initiate and progress projects independently
- Able to maintain high standards and attention to detail while working under pressure
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The Tavistock and Portman NHS Foundation Trust is committed to equality, diversity and inclusion. We are particularly keen to attract candidates from underrepresented backgrounds to better meet the needs of the service users and students that we serve.
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Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. Before submitting your application and to avoid disappointment please check that you are eligible under the UKVI points based system.
By applying for this role, you accept in the event you are successful that your personal data may be transferred from the Trust to another NHS organisation where your employment transfers within the NHS. This is in accordance with the streamlining programme which is aimed at saving you time and improving efficiencies within the NHS when your employment transfers.Therefore we want you to complete your e-learning modules prior to joining our organisation.
We communicate to all job applicants via the email address which has been provided on the application form. Please ensure you check your email on regular basis and inform us if you would prefer an alternative option or any changes to your details after making your application.
PLEASE NOTE:- The closing date given is a guide. We reserve the right to close the vacancy once we have received sufficient applications, so we advise you to submit your application as early as possible to prevent disappointment.
- Only those candidates who clearly demonstrate how they meet the person specification on their application will be shortlisted for this job.
- Candidates suitable for shortlisting will be contacted within three weeks. If you have not heard from us within this time then you have not been successful on this occasion.
- Interview arrangements will be communicated via email so please check your email regularly following the closing date
- In submitting an application form, you authorise the Tavistock and Portman NHS Foundation Trust to confirm any previous NHS service details via the Inter Authority Transfer (IAT) process should you be appointed to the post
You will be asked to capture an image of the relevant documents as well as a “selfie” using your smartphone/tablet (if available) for facial matching. TrustID will also perform a digital address check using Trunarrative and Equifax, which is a soft check and does not leave a footprint on your credit rating.
For more information, visit www.trustid.co.uk
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