Field Sales Executive - 12 month FTC (ideal for a graduate or similar)

That's the bent, crushed, misshapen fruit that supermarkets say no to.

Finally, a drink to 𝐟𝐞𝐞𝐥 𝐠𝐨𝐨𝐝 about. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 150% YoY in the UK. DASH has an industry-leading DTC platform, and in 2025 will sell around 40 million cans in 20+ international markets with notable retailers including: Sainsbury's, Tesco, Waitrose, Ocado, M&S and our own best in class web shop.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it's official.

Fancy being a part of the wonky revolution?

DASH Water is on the lookout for a go-getting, business-winning sales representative to help grow our brand across London’s grocery and convenience scene. If you’re a natural hustler with a passion for the planet and a love for delicious, healthy drinks - keep reading…

The Role:

For 12 months from May/June 2025, you’ll be diving headfirst into the wonky world of DASH. You’ll focus on field sales in the grocery and convenience channels, helping to drive in-store rate of sale (ROS) across our London stores.

What You’ll Be Doing:

• Focusing on high-footfall grocery stores in London with the main aim of driving rate of sale (ROS) through:
• Ensuring strong compliance in-store (on-shelf availability and stock levels).
• Couponing to encourage trial and repeat purchases.
• Building excellent in-store relationships to maximise visibility and sales.
• Trying to win additional feature space for DASH in your stores
• Supporting our expansion into the convenience channel, working out how to drive pull through from our wholesale partners
• Hitting the streets - you won’t be tied to a desk! Instead, you’ll be out and about, visiting store after store.
• Tracking your wins - keeping tabs on your visits, successes, and learnings using our CRM platform, so we can celebrate your achievements and refine your approach.
• Training & support - starting with a one-week intensive training programme to get you prepped and confident, plus weekly check-ins for regular touchpoints with your manager.

Requirements

What We’re Looking For:

• A bold, confident communicator - you love talking to new people and building strong relationships, not afraid to put yourself out there
• Someone with energy and enthusiasm - we’re all about passion at DASH!
• A creative problem solver - no two days are the same in field sales. You’ll think on your feet and find innovative ways to boost sales and brand visibility.
• A tenacious go-getter - rejection doesn’t faze you. You’re resilient, adaptable, and love the thrill of turning a ‘no’ into a ‘yes’!
• An entrepreneurial mindset - you treat your territory like your own business, taking ownership and striving for growth.
• A London-based mover and shaker - you’ll be out in the field 5 days per week, so being comfortable navigating London is a must.
• An organised self-starter - you’ll have heaps of independence to manage your own pipeline and schedule.
• A love for challenger brands creating noise in the FMCG industry - this is the perfect role for someone looking to break into FMCG.
• Previous field sales experience is beneficial but not required.
• A valid driver’s license is required.

Benefits

• Zones 1 + 2 travelcard.
• A generous bonus model – to reward you for going above and beyond & delivering great results!
• Real-world experience with the no.1 unsweetened soft drinks brand.
• Autonomy & responsibility - this isn’t a ‘make coffee and sort spreadsheets’ kind of role. You’ll own a project and see real results.
• Training & mentorship - a dedicated onboarding week, weekly 1-2-1 check ins with your manager, and ongoing support from the wider DASH team.
• Loads of DASH! (Obviously.)
• £25,000 - £28.000 salary plus generous bonus