Senior Manager – Marketing Mix Modelling (MMM)
Accenture London
Senior Manager – Marketing Mix Modelling (MMM) CL6
Location: LondonWork Model: [Hybrid]
Organization: Accenture Song Data & AI
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.Our 700,000+ people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.
Position Summary
We are seeking a Senior Manager – Marketing Mix Modelling (MMM) to lead the delivery of advanced analytics solutions for our clients, helping them optimize marketing spend, drive growth, and transform their marketing performance. In this role, you will be responsible for leading MMM engagements, delivering strategic insights, and managing cross-functional teams to create business value through data-driven marketing decisions.
Key Responsibilities- Lead Marketing Mix Modelling engagements: Drive end-to-end delivery of MMM projects across industries such as CPG, retail, tech, financial services, and healthcare.
- Translate analytical insights into strategic recommendations that inform media planning, promotional strategy, channel optimization, and budget allocation.
- Collaborate with clients and internal stakeholders, presenting findings to senior executives and guiding their marketing strategy based on data insights.
- Mentor and lead a team of data scientists, analysts, and consultants to deliver high-impact work while fostering a culture of innovation and excellence.
- Stay up to date on marketing analytics trends, technologies, and tools, driving continuous improvement in Accenture’s MMM offerings.
- Work closely with cross-functional teams, including media, brand, and digital teams, to integrate MMM insights into broader marketing performance strategies.
- Participate in Go-To-Market Activities to drive Accenture’s Marketing Data & AI revenue pipeline
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