[ref. c65899502] Senior Digital Channel Manager
The Senior Digital Channel Manager will be a key digital leader, championing and driving the charity's fundraising, engagement, and brand awareness through effective digital marketing and email strategies. They will play a pivotal role in ensuring ARUK's online presence is cohesive, data-driven, and audience-centric, maximising supporter engagement and conversions.
Main duties and responsibilities of the role:
Strategic Leadership:
· Digital Marketing Strategy: Develop and implement a comprehensive holistic digital marketing strategy that aligns with ARUK's overarching goals. Ensure digital marketing adheres to best practices in planning, execution, and reporting.
· Email Marketing Strategy: Create and execute a compelling email marketing strategy to cultivate supporter relationships, drive donations, and increase awareness.
· Cross-Channel Integration: Oversee the integration of digital marketing and email channels and accountability for the digital campaigns & email calendar, collaborating closely with Social Media Manager and Digital Content Manager to ensure a cohesive online presence.Lead on digital campaign planning, and accountable for the digital campaigns calendar.
· Audience Segmentation: Work with the Insight Team to define and segment target audiences, developing tailored strategies for each group to maximise engagement and conversions.
· Data-Informed Decision Making: Champion a data-driven approach, utilising analytics and insights to inform strategy, optimise campaigns, and measure success.
Tactical Execution:
· Campaign Management: Plan and analyse digital marketing campaigns across various channels and in collaboration with our chosen media agency where appropriate, including paid online advertising, social marketing, and email.
· Budget Management: Manage and steward digital marketing budgets effectively, advocating for investment in promising opportunities and allocating resources strategically to achieve the highest return on investment.
· Accountable for influencing digital budget allocations to be invested in a holistic way across key channels, such as paid search to maximise income, action and influence.
· Team Leadership: Lead and mentor the Digital Campaigns Manager & Email Channel Manager, fostering a culture of collaboration, innovation, and continuous improvement.
· Content Collaboration: Work closely with the Digital Content Manager to develop engaging content that supports digital marketing objectives and resonates with target audiences.
· Performance Optimisation: Continuously monitor and analyse campaign performance, collaborating with Analytics Officers to identify opportunities for optimisation and test new strategies.
· Support the Digital Content Manager and Head of Digital on monitoring and analysing on-site performance, and feed into plans to improve the onward supporter and customer journey.
Other Duties:
· Stakeholder Management: Communicate effectively with internal and external stakeholders, providing regular updates on digital marketing and email performance and progress.
· Agency Management: Ensure media agencies and relevant platform suppliers provide optimal digital marketing support when campaigns are outsourced.
· Trend Monitoring: Stay current on the latest trends, technologies, and best practices in digital marketing and email communication.· Innovation: Explore and test new digital channels and technologies to expand ARUK's reach and engagement.
· Internal Communications: Ensure effective communication of the work and priorities of the digital campaigns and email functions across the organisation. Integrate performance updates with web and social updates whenever possible.
What we are looking for:
· Relevant experience in a senior digital marketing role, with a proven track record of developing and implementing successful digital strategies.
· Experience in managing and mentoring a team.
· Strong understanding of various digital marketing channels, including paid advertising, social media, email marketing, and SEO.
· Expertise in data analysis and reporting, with the ability to derive actionable insights from campaign data.
· Excellent communication and stakeholder management skills.
· Strategic thinker with the ability to translate organisational goals into effective digital marketing strategies.
· Strong leadership and team management skills.
· Excellent analytical and problem-solving skills.
· Proactive and results-oriented.
· Passionate about using digital marketing to make a positive impact.
Additional Information:
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.Salary: Circa £54,000 per annum, plus benefits
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 20th October 2024, with interviews likely to be held week commencing the 28th October 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time.Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised. Please however note we are unable to anonymise the application question which you are required to complete.When answering this question please remove any personal information, including your name. All questions answered as part of your application are also anonymised and not shared with the hiring panel. The hiring panel will only be made aware of your name and address once you are invited for an interview.
Should you need any adjustments at either the application or interview stage, then please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK:
Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both.But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point.Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia.
For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:
• 48th in the 100 Best Large Companies to Work For in the UK.
• 19th in the 100 Best Companies to Work For in the East of England.
• 3rd in the 50 Best Companies to Work For in the Charity Sector.
In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.
In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.
In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge.ARUK really does look after its people, where you will be able to add value and make a difference.
To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK