[ref. k46260021] Senior Brand Manager - Paediatric Nutrition
MAIN PURPOSE OF JOB
To marketing strategies and campaigns across the portfolio of Paediatric & Infant Nutrition, including annual brand plan, strategic priorities, innovation and launch planning, HCP engagement & activation, while working closely with Sales team & cross functional teams like Commercial Excellence & Medical
MAIN ACCOUNTABILITIES
Define and develop marketing strategies to deliver market beating growth Lead the portfolio assessment and implement brand plans flawlessly. Analyse effectiveness of brand strategies and campaigns and monitor implementation. Management of the brand P & L including full budgetary responsibility for ensuring promotional campaigns within agreed spending limits.Influencing sales management and sales teams to ensure promotional campaigns are executed appropriately. Lead and co-ordinate with cross functional brand team Lead preparation of the strategic brand plan, long-range plan (LRP) in area of product responsibility.
Forecast demand to a high level of accuracy Create and implement KOL and market development strategies Assist in preparing Plan, LRP and Update
ACCOUNTABILITY
Leading creation and delivery of Brand campaigns Lead and deliver the strategic thinking and deliver high quality annual brand plans. Accountable for delivery of brand P&L- topline, bottomline and Market Shares Manage A&P budgets. Project management Supporting business account planning with relevant material
Forecast accuracy and co-leading the S&OP process with sales and demand planning team Detailed understanding of with Abbott policies, procedures & SOPs. Develop brand strategies/campaigns observing all Abbott and Industry standards (i.e. ABPI Code of Practice).
BACKGROUND/EDUCATION
Education & Skills
Educated to degree level in business/marketing Brand Management experience preferably in Nutrition/ Healthcare Sharp business acumen Strong interpersonal and leadership skills Stakeholder management & cross functional collaboration Advanced use of MS Office
Experience
Proven track record in relevant environment. Relevant brand management or marketing experience and proven track record of success. People management experience preferred Strong influencing skills Healthcare/Nutrition/ FMCG Industry experience preferred