Marketing/Social Media Coordinator

We are seeking an experienced and motivated Social Media marketing and Sales Specialist to join our growing team working on an employed basis. Please note that this is an office based position within our office in Glenrothes so you must be able to attend the office for this position.

The ideal candidate will thrive in our collaborative and supportive office culture, which emphasizes teamwork and open communication.

• Support the development and implementation of the social media content calendar including Facebook, Instagram, LinkedIn, X, YouTube and TikTok and any other emerging social media spaces
• Coordinate the execution of social media activity across the Company to ensure all Company social voices support the brand and apply our tone of voice
• Engage with and respond to social media communities through comments, mentions and private messaging
• Generate dynamic, creative and visually appealing content to support and drive key marketing messages
• Identify opportunities to repurpose campaign and brand content on relevant platforms
• Manage and monitor the Company’s presence on social media sites using inbuilt platform analytics and social media management tools such as Brandwatch
• Identify key influencers and conversations where we can engage to increase our reach
• Ensure a high standard of customer service for both internal and external stakeholders
• Work with a variety of stakeholders, support the creation and delivery of content ensuring delivery on time / budget, as well as on brand
• Provide social media analysis and monitor trends to ensure we remain relevant and innovative
• Support the delivery of regular reporting of insights and analysis on current engagement and learnings
• Monitor competitor social media activity and provide updates on innovative ideas and activities

• Experience in implementing social media content plans
• Experience in administrating social media accounts
• Experience in creating a range of engaging digital content for platforms including Facebook, X, Instagram (Reels, stories), YouTube, LinkedIn and TikTok
• High level of IT literacy with excellent MS Office skills
• Excellent written communication skills, particularly in writing engaging copy for social media channels
• Good interpersonal skills, with ability to persuade, motivate and organise others
• Ability to work on own initiative and as part of a team
• Excellent time management, organisational and planning skills with ability to prioritise workload and meet deadlines

• Knowledge and experience of working with video and image editing software packages, including Canva, Adobe Creative Cloud Suite e.g. Photoshop and Premiere Pro
• Knowledge of and interest in current developments and trends affecting online media and digital technologies
• Experience of analysing digital campaigns using analytics, insights, and other tracking tools

Please submit your CV and if you wish, a cover letter detailing your experience in social media marketing and sales, and any relevant work samples or links to social media profiles you've managed.

If you are ready to take on this exciting opportunity as a Sales and Marketing Manager, we encourage you to apply!