Senior Digital Communications Officer

Senior Digital Communications Officer who has a proven track record in developing and executing impactful social media strategies with a deep understanding of digital trends, best practices and exceptional communication skills is required for international development organisation based in Rugby, Warwickshire, West Midlands.

WORKING HOURS: 35 hours per week

JOB OVERVIEW

We have a fantastic new job opportunity for a Senior Digital Communications Officer with a strong focus on multi-regional websites and social media strategy and management, as well as experience in using digital analysis and reporting tools (including Google Analytics and social listening).

In addition to managing the group social media profiles and digital communities, you will coordinate the creation and utilisation of digital content across various platforms and channels, reaching and engaging a variety of audiences, and making decisions and recommendations based on data insight.

The Senior Digital Communications Officer will always be looking for new and effective ways to communicate their key messages online, keeping up to date with digital trends and best practice and eager to share what they learn. They’ll collaborate with colleagues from across different teams and geographical locations, providing them the tools and expert advice to represent the brand and work with consistency through digital platforms and achieve their profiling, awareness, fundraising, and advocacy objectives.

DUTIES

Your duties as a Senior Digital Communications Officer will include:

• Create and implement a comprehensive social media strategy
• Responsible for daily community management on social channels, monitoring engagements, responding to comments and/or escalating as appropriate
• Leverage Social Listening tools to optimise social activity performance and reach through creative engagement tactics
• Create social media toolkits to allow colleagues and partners to use their own social media channels to share messaging and campaigns
• Collaborate closely with Brand & Communication colleagues in the development and optimisation of a content calendar, sourcing stories, updates, and relevant content for digital dissemination across multiple channels including social media and websites.
• Manage the creation of digital content
• Ensure all digital content is engaging, consistent with brand identity and narrative
• Proactively seek opportunities to promote the organisation’s content through digital channels
• Contribute to the development of integrated communications campaigns
• Report on relevant KPIs highlighting key achievements, challenges, insights, and recommendations to inform ongoing optimisation
• Support the optimisation of user experience using testing, data and insight to champion an audience centric approach
• Stay informed about emerging digital trends, opportunities, and best practices
• Provide expert advice and proactive recommendations to colleagues, giving best practice guidance and promoting the use of digital content.
• Engage and collaborate with various multi-functional departments across the world
• Ensure digital channels are consistently maintained across the organisation

• Proven experience in digital communications, with a strong focus on multi-regional websites and social media strategy and management
• Track record of creating and implementing successful social media initiatives
• Robust experience using digital analysis and reporting tools (including Google Analytics and social listening)
• Expert knowledge of each of the major social media platforms (e.g. LinkedIn, Instagram, YouTube)
• Strong understanding of current digital trends, best practices, and emerging platforms
• Knowledge of SEO, content marketing, and email marketing principles is desirable

WHY JOIN?

The opportunity to work for an organisation that is making a positive difference to the lives of people worldwide, a friendly and supportive culture, working with values driven and highly engaged colleagues, work life balance and flexible working – these are just some of the reasons why the organisation is a great place to work.

Their open plan offices are located in the centre of Rugby near to the train station.

In addition, the organisation offers the following benefits:

• Full time roles are contracted at 35 hours per week
• 27 days holiday in addition to public holidays
• Hybrid/flexible working options
• A pension scheme that new employees can join from day one of employment (rules apply) - employer contributes 10.5% of salary and the employee contributes a minimum of 5%
• Enhanced family friendly policies, including maternity, adoption, paternity, and shared parental leave
• Life assurance (3 x annual salary)
• Cycle to Work scheme