Lifecycle Marketing Coordinator

Are you ready to rethink your routine? We’re looking for a Lifecycle Marketing Coordinator to join our Digital/Ecommerce Team. Reporting into the Senior Lifecycle Marketing Manager, our Lifecycle Marketing Coordinator will be responsible for the ideation, briefing, build and optimisation of key lifecycle programmes including product launches, engagement comms and rules based, automated campaigns.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow together.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Your daily to-dos might look like this:

• Confident in executing scalable & technically-best-in-class email programmes
• Contributes to the email testing framework, considering creative and audience test options
• Own regular KPI performance reporting and create actionable insights that can be shared across the lifecycle & wider digital department
• Responsible for key campaign and programme KPIs like deliverability, unsubscribe rates and conversion rate
• Maintain key stakeholder relationships and suggest improvements to processes to ensure efficient collaboration across teams
• Maintain relationships with external stakeholders across key tools like ESPs and Refer and Friend platforms - ensuring we understand and maximise capabilities
• Guides and mentors Lifecycle Assistant where appropriate ensuring consistent ways of working across the team
• Responsible for ad hoc adjustments to automation campaigns (out of stock products, adjustments during launches etc)
• Troubleshoot and resolve ad hoc problems - collaborating with BI and tech teams as required
• Stay updated on the latest industry trends and best practises to continually improve
• Regular market research across all Lifecycle initiatives

Requirements

These skills will help you go far in this role:

• Passionate about lifecycle marketing: Strong understanding of email marketing and hands-on experience with building emails (ideally within Ometria). Awareness of technical and creative email best practices
• An advocate for the customer: Keeps the voice of the customer front of mind. Understanding of customer lifecycle stages and experience in delivering tailored messaging for each stage
• Collaborative: Experience working across creative and wider marketing teams to ensure consistent brand messaging and tone of voice
• Analytical: Experience reporting against KPIs and uncovering actionable insights that help drive performance improvements. Good knowledge of Excel and Google Sheets.
• A Self Starter: Highly organised with autonomous time management skills. A quick learner, who enjoys a fast paced environment and adapts to new tasks and priorities quickly
• Organised: An incredible multitasker who can handle a challenge and manage project delivery effectively
• Creative: Curious, with flawless attention to detail. You should be passionate about creating journeys that surprise and delight customers

We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.

Benefits

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

• Hybrid and flexible working, with core working hours
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages
• Pension scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.

We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.