Digital Marketing Manager

About Rightangled:

Rightangled is a rapidly growing online healthcare platform with a strong focus on customer experience and innovation. We leverage the power of technology and personalised care to provide our customers with a seamless pharmacy experience. As we expand, we are looking for a highly skilled and motivated Digital Marketing Manager to lead our e-commerce marketing efforts, with expertise in Shopify Plus, digital advertising, and marketing automation.

Role Overview:

This role will be pivotal in driving the growth of our online pharmacy through targeted digital marketing initiatives, optimising the customer journey, and maximising conversion rates.

Requirements

Key Responsibilities:

• Lead and manage the digital marketing strategy for Rightangled Online Pharmacy, focusing on customer acquisition, retention, and revenue growth.
• Optimise and manage the company’s eCommerce platform on Shopify Plus, ensuring seamless user experience, product visibility, and enhanced conversion rates.
• Develop and execute digital advertising campaigns (Google Ads, Facebook, Instagram, etc.) to drive traffic, engagement, and sales.
• Design and implement marketing automation strategies, including email marketing, segmentation, and retargeting, to increase customer engagement and improve conversion.
• Manage and integrate marketing efforts with HubSpot CRM, using data-driven insights to create personalised customer journeys and optimise marketing efforts.
• Analyse and report on key metrics, including ROI, conversion rates, customer acquisition costs, and lifetime value, to continuously improve performance.
• Collaborate with internal teams (sales, product development, operations) to ensure cohesive digital marketing strategies that align with broader business goals.
• Stay updated on industry trends, platform updates, and emerging technologies to ensure the business stays competitive and innovative in digital marketing.
• Oversee content marketing initiatives, ensuring SEO best practices, and managing content updates across digital platforms.
• Work closely with external partners and agencies to manage and optimise digital marketing spend, ensuring maximum return on investment.

Requirements:

• Proven experience as a Digital Marketing Manager, with a strong background in eCommerce and expertise in Shopify Plus.
• Extensive experience in digital advertising, including PPC, social media advertising, and programmatic campaigns.
• Strong knowledge of marketing automation tools and strategies, including email marketing and retargeting.
• Proficiency in HubSpot CRM and experience in building data-driven marketing campaigns using CRM insights.
• Excellent understanding of SEO, Google Analytics, and other digital marketing performance tools.
• Ability to manage multiple projects, deadlines, and KPIs while delivering exceptional results.
• Strong analytical skills with a data-driven mindset to optimise marketing performance and customer engagement.
• Excellent communication and collaboration skills, with a passion for delivering innovative solutions in a fast-paced environment.

Benefits

What We Offer:

• Competitive salary and benefits package.
• Opportunity to shape and lead the digital marketing strategy for a rapidly growing online healthcare business.
• A collaborative and dynamic work environment with opportunities for professional growth and development.