Digital Communications Manager (22.5 Hours)
Job description
Digital Communications Manager
Job Location: Hybrid, with two days a month working from our London (Victoria) offices and/or at our members’ events in line with the role. After passing probation, up to six weeks ‘super remote’ working per year, where you can work anywhere in the world.Holiday: 27 days per year, plus 3-day winter shut down, plus eight flexible bank holidays (annual leave is pro-rated to 0.6 FTE)
Hours: 22.5 hours per week (0.6 FTE)
About the Fair Education Alliance
The Fair Education Alliance (FEA) unites nearly 300 member organisations under a shared vision that no child’s educational success is limited by their socio-economic background. Our members (charities and social enterprises, think tanks, businesses and foundations, youth organisations, unions, universities and schools) are working collectively to create an inclusive system.
Why we need you
Effective communications are crucial if we are to achieve our vision, and we need our digital communications to take centre stage. This is an exciting new role for someone who has experience in digital communications and marketing and wants to play a significant part in a small but influential organisation.
In 2024 we are redefining our Communications Strategy, and you’ll be at the heart of this change. Working with our Head of Communications and work area leads, you will manage and develop our digital channels to reach key audiences, drive engagement with our member organisations, and increase public awareness of educational inequality.You will have a creative and engaging approach to content creation, working closely with the Secretariat and Alliance members.
If you are a digital communications all-rounder, then this role is for you. In a typical day you could be speaking to our Youth Steering Group, creating content to support the launch of our latest report, building our email newsletter, or developing social media strategy to engage key policy influencers.
You will be equally at home managing day-to-day tasks, creating compelling content, and shaping strategy. You will be able to balance a data-informed approach with an instinct for good content.
What we’re asking of youLeading the delivery of our brand and communications across all digital channels
Create and deliver content across our social media channels that engages our audiences so we can achieve our objectives. Champion our members and their activities, involving members in content creation and digital campaigns. Work with area leads to develop and deliver organic and paid digital marketing campaigns and activities. Ensure our website is regularly updated with relevant and timely content. Manage our regular email newsletters, including our weekly Member Bulletin.Compile content, schedule contributors and build email campaigns.
Supporting development and delivery of communications strategy
Support the Head of Communications and Senior Leadership Team to develop a sustainable, effective communications strategy. Develop channel strategies to grow audiences and increase engagement.Ensure digital communications activity is well planned, with clear objectives and metrics, in line with our communications strategy.
Establish clear ways of working and guidelines, where appropriate, and ensure best practice is followed by staff and contributors.
Managing and monitoring our digital channels
Monitor our social media channels, identifying opportunities and risks. Where appropriate, escalate risks to Head of Communications and agree mitigation. Regularly respond to comments and posts on our social media channels Ensure channel analytics are recorded and analysed, and learnings applied.Provide data and analysis for quarterly board reports, as well as monthly communications briefings.
Monitor search engine performance and look for opportunities to create SEO-friendly content.
See attached Job Description for all essential and desirable skills and how to apply.