Head of Sales and Marketing
About Our Client
Headquartered in Andover, SMI are dedicated to delivering advanced engineering solutions for challenging environments. As a trusted name in sectors like defence, marine, and energy, they engineer and manufacture critical solutions that operate reliably in some of the harshest conditions on earth.This is a fantastic opportunity to join them in supporting these high-stakes industries with technology that makes a real impact.
Job Description
As the Head of Sales and Marketing, you'll lead the commercial function and be responsible for marketing initiatives, developing strategies that drive growth, expand market presence, and enhance customer engagement. You'll work closely with senior leadership to identify new opportunities, build strong customer relationships, and position SMI as a leader in high-performance engineering solutions.
This is a real 'roll your sleeves up' and get involved opportunity, where you will be very proactive in driving opportunities, be client facing and leading from the front.
Key Responsibilities:
- Develop and implement a comprehensive sales and marketing strategy to drive revenue growth and market share.
- Lead and inspire the sales team, fostering a culture of excellence and continuous improvement.
- Work collaboratively with third party agencies and partners to deliver appropriate and targeted demand generation activities throughout the year.
- Identify new markets and business opportunities, aligning SMI's offerings with customer needs and market demands.
- Build and maintain strong relationships with key clients, partners, and stakeholders.
- Manage budgets, forecasts, and performance metrics, ensuring alignment with business goals.
- Liaise with legal advisors to resolve complex commercial legal issues. Strong understanding of the Client contract; identifying where contract amendments and renewals are required (working with Legal as necessary).
The Successful Applicant
The successful Head of Sales and Marketing will:-- Have proven experience in a senior sales and marketing role, ideally within the engineering, defence, marine, or related sectors.
- Be experienced in influencing credibly and effectively at all levels; comfortable with developing high level relationships e.g. board level industry, senior service personnel and government.
- Preferably have experience selling into Defence procurement processes for technical components and systems.
- Have a track record of shaping and delivering client-focused technical solutions based on unique customer needs for strategic seven figure projects and deals.
- Have demonstrable achievements against challenging sales targets and against sales cycles lasting in some cases many months.
- Have significant experience negotiating commercial contract terms on long term, complex projects
- Possess strong leadership skills with a track record of building high-performing teams.
- Be a strategic thinker with an ability to develop and execute data-driven sales and marketing plans.
- Possess excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
What's on Offer
On offer is a competitive package and also the opportunity to play a pivotal role in having a hands-on' approach in executing a commercial plan on an international scale!