Head of Marketing
Purpose of role
We require an experienced Head of Marketing to join our client in the Property Management Services space who are a fast paced, innovative and high growth business. This role will sit on their senior leadership team, working with the Executive Leadership Team to further develop and implement the group marketing strategy.Head of MarketingProperty Services
Purpose of role
We require an experienced Head of Marketing to join our client in the Property Management Services space who are a fast paced, innovative and high growth business. This role will sit on their senior leadership team, working with the Executive Leadership Team to further develop and implement the group marketing strategy.The successful candidate will have high energy, passion and an innovative flair in order to thrive in a hyper-growth scale-up business. You will have a strategic, commercial approach with a collaborative and hands-on attitude, whilst leading a small team.
The role is hybrid, with a minimum of 3 days in Head Office, based in Manchester.
Responsibilities
Strategic management of company's own brand equity, awareness and reputation.Act as brand custodian and champion the newly developed strategy, embedding the new brand identity.
Design and deliver external marketing and communication plans that build and maintain the company's brand.
Oversee all internal communications, from strategy, annual planning alongside HR Team, through to execution. Monitor online and offline engagement data to ensure internal engagement is optimised.
Oversee the business' digital reputation across customer review platforms and implement campaigns to drive reviews and manage sentiment rankings.
Have a solid understanding of the competitive landscape, market trends and current news, providing insight to the wider business.
Deliver monthly, quarterly and annual reporting directly to CEO, Executive Leadership Team and Senior Management Teams across Residential and Build to Rent Divisions.
Act as a senior member of the company's team, contributing proactively to operations and role modelling the values and key behaviours.
To lead the marketing team, including recruitment, professional development plans and talent retention.
Partner the business to define the customer journey and customer experience and communications at all touchpoints, driving resident engagement and retention.
Partner with Build to Rent division to provide a brand and marketing support model for all BtR Communities, to drive leads, retention and maintain optimal resident occupancy.
Work closely with the Commercial team to create a range of collateral to support business development.
Oversee delivery on strategy, manage internal and external stakeholders at all levels, and provide expert brand, marketing and communications guidance for all communities across the portfolio.
Comprehensive management of all third-party and agency relationships to ensure return on investment and effectiveness in delivery, relating to key business objectives and KPIs.
Oversee the design and content of all customer-facing and resident apps.
Ensure best practice in marketing and brand management across all channels including content marketing, PR, social media and website management.
Oversee management of all customer data for marketing purposes, from capture and management in CRM, automation and maintenance in accordance with data protection regulations.
Personal Profile
Qualifications required:
CIM or Marketing qualification essential
Experience required:
Previous experience in a senior marketing management role in a fast-paced environmentFlexible, resilient and enjoy working under pressure
Proven track-record of developing marketing strategies and delivering marketing performance, campaigns and strong growth
Experience of both B2B and B2C marketing
Financial and commercial awareness and experience managing large budgets
A strategic thinker
Excellent numeracy, data interpretation and analytical skills
Strong communication skills, both verbal and written, with powerful presentation skills
Strong team management skills with a focus on fostering positive culture and reinforcing value-led behaviours.
Negotiating and influencing skills
Experience of effectively managing and growing teams, delivering good outcomes through people
Highly effective key stakeholder management
Expert marketing knowledge across a wide range of media including ecommerce, digital, social media and SEO
Expert knowledge and proven track-record of data driven decision making
Knowledge required:
You’ll be totally in tune with the market and competitorsExcellent sales and customer relationship skills
You'll have a dynamic approach to problem solving, be well organised with the ability to work well under pressure
To be able to demonstrate extensive financial and commercial acumen.
You’ll have a strong understanding of CRM, automation and data management
Approach required:
You'll have tremendous drive, energy, and passion for both individual and team-oriented goals.
You will thrive in a fast-paced, hyper-growth environment and be adaptable in a dynamic business.
You will be an inspiring leader and a team-player, who isn't afraid to get stuck in.
You’ll have highly developed relationship management and stakeholder engagement skills, with the ability to influence and drive change.