Senior Creative Strategist - Creative Strategy and Innovation, Burson
ABOUT BURSON
Burson is the global communications leader built to create value for clients through reputation. With highly specialised teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
ABOUT THE TEAM
We believe today's economic, social and political headwinds are stronger than ever, and we need better agility, greater resiliency and more specialised communications strategies to navigate them. The role of our clients has grown more complex, and many of the challenges they manage now overlap and intersect in unprecedented ways.
The creative strategy team is a centre of excellence for strategic planning and creative strategy and is integral to Burson’s ability to combine behavioural science, business and brand problem-solving and real-world application. You will play a key role, as a partner to other Burson specialists, in creating to powerful, culturally relevant strategies based on deep human understanding that will shape communications, ideas and experiences that inspire client audiences to think differently, feel deeply and act urgently.
You will have the opportunity to work across but not limited to consumer, corporate reputation, healthcare, sports, entertainment, issues and public affairs clients and new business projects.
YOUR ROLE AS A BURSON PERSON- Serving as the creative strategy brain power across the agency’s most significant creative opportunities
- Research: Whether through primary or secondary, knowing what questions and hypotheses will get you to the stickiest insights is crucial. You’ll often partner with our Behavioural Science and Data specialists, so should know how to provide a sharp research brief and/or be able to dive in alongside them and help where needed.
- Insight development: You’ll learn our process and become a master of it – especially in the realm of insights. You should have experience in writing fresh insights based on research, industry knowledge, human behavior and other stimuli that lead to great work.
- Ideation: Our Creative Strategists bridge the distance between strategy and creative and are able come up with platforms, campaigns, tactics, messaging as part of their contribution. New Business: You’ll have experience in leading strategies that make for winning pitch proposals.
- Strategic foundations with a heavy creative lean
- Agile enough to work across several accounts/brands and industries at the same time; from corporate to consumer
- Persistent and vocal, not afraid to speak up and give a POV
- Highly collaborative but also okay to fly solo; ability to facilitate and align stakeholders
- Even if you haven’t worked in PR before you’ll need a nose for earned first thinking and ideas that travel
- A culture-first thinker with a passion for exploring the world around us and how people, brands and business interact with it
- Stellar writing and presentation skills to write up an approach, insights, or creative frameworks easily and should be able to present comfortably to senior internal teams as well as clients.
- Experience and comfort with pitching new business proposals to prospective clients
- A creative spirit that can be applied to any kind of brief
- Ability to nurture junior talent
OUR LONDON OFFICEBurson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.
DE&IAt Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting, and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.It also enables our agency to thrive and deliver brilliant work. For more information, visit www.bursonglobal.com.
APPLICATION SUBMISSION STATEMENT
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KEY BURSON BENEFITS- 25 days holiday per year. After 3 years continuous service the entitlement will rise by 1 day per year up to a maximum of 30 days after 7 years
- Flexible Public Holidays – you can swap public holidays for days of personal significance.
- Group life assurance scheme (4x basic salary).
- Discounted dental and travel insurance
- Full access to Headspace app
- Westfield Health Cash Plan
- Matched pension contributions
- Comprehensive private medical care
- Enhanced maternity & paternity schemes (after one years’ service).