Senior Marketing Strategist, Candidate Insight & Communication Planning (Hiring Immediately) - Amazon
Amazon TA London Full-time
As a Senior Marketing Strategist your role is key to the success of the
‘Audience Insights & Communication’. Your main responsibility is to own and
deliver effective and innovative global communication strategies that attract
the right talent for the right job at the right time. Your work contributes to
improve our employer reputation and drive employee engagement. You report
directly into the head of the department. The scope of the role is global
As a ‘Snr. Marketing Strategist’ in this ‘Audience Insights & Communication’
team, you will be the architect of comprehensive and forward-thinking Talent
Attraction communication strategies that resonate with our target talent
demographics and align seamlessly with the overarching goals of the
employer branding. Utilize this information to inform the development of
strategies that position our company as a leader in attracting top talent.
the companys values, culture, and business objectives. Collaborate to ensure
that talent attraction strategies are integrated into broader organizational
goals.
comprehensive global communication strategy. Develop detailed yet actionable, personas of the ideal candidates for our organization, understanding their
motivations, values, and preferred communication channels. Tailor talent
attraction strategies across campaigns and content to resonate with these
personas.
business objectives. Consider the global nature of our workforce and tailor
strategies to address the unique characteristics and preferences of talent in
different regions.
Propose innovative approaches that set us apart as an employer of choice in
the long run.
encapsulates the unique benefits and opportunities our organization offers to
current and potential employees. Ensure that the TVP is authentic, attractive, and aligned with the companys core values.
and integrated talent attraction campaigns. These campaigns should be tailored
to specific roles, geographic locations, and diversity and inclusion
objectives.
descriptions, employee testimonials, blog posts, videos, social media and
event content. Ensure that content is authentic, resonates with our target
audience, and is aligned with our employer brand messaging.
unique preferences and motivations of different candidate segments.
our brand values.
strategy. Design and suggest structured testing methodologies to assess the
effectiveness of various messaging, campaigns, and platforms.
and platforms that enhance the effectiveness of our initiatives.
and user feedback to identify areas for improvement and optimization. Iterate
on strategies accordingly.
insights gained to make informed decisions about content, channels, and
messaging. Translate data into actionable recommendations that enhance the
overall impact of our initiatives.
alignment and integration of talent attraction’s strategic efforts.
This role seats in the ‘Audience Insights & Communications’, a global
strategic department part of the Talent Acquisition Marketing Team. The goal
of that Marketing team is to drive the right volume of applications from the
right candidates at the right time and at the right cost. We come in support
to the Talent Attraction Recruitment function and all together are responsible
for attracting prospective candidates and turn them effectively into hires. We
candidate and market research to champion candidates wants and needs
internally and externally and ensure the production of effective messaging, content, and creative. We also responsible for revealing research insights and
craft communication strategies across paid and owned touchpoints to drive
awareness, consideration and optimize conversions. We work collaboratively
with a number of marketing sister teams: media, channel, creative and a number
of partner teams outside of the marketing organization: recruitment, human
‘Audience Insights & Communication’. Your main responsibility is to own and
deliver effective and innovative global communication strategies that attract
the right talent for the right job at the right time. Your work contributes to
improve our employer reputation and drive employee engagement. You report
directly into the head of the department. The scope of the role is global
therefore includes NA, EU, MENA, APAC.
This role requires a blend of strategic thinking, creativity, and data-drivendecision-making to ensure our company remains an employer of choice.
Key job responsibilitiesAs a ‘Snr. Marketing Strategist’ in this ‘Audience Insights & Communication’
team, you will be the architect of comprehensive and forward-thinking Talent
Attraction communication strategies that resonate with our target talent
demographics and align seamlessly with the overarching goals of the
organization.
Candidate Attraction Communication Strategy:- Work with the Research team and conduct independently market reviews to
employer branding. Utilize this information to inform the development of
strategies that position our company as a leader in attracting top talent.
- Work closely with internal stakeholders, including Recruitment, Marketing,
the companys values, culture, and business objectives. Collaborate to ensure
that talent attraction strategies are integrated into broader organizational
goals.
- Translate those inputs into strategic insights to define candidate’s
attraction opportunities and challenges per job family and territories.
Identify commonalities and differences to inform the development of acomprehensive global communication strategy. Develop detailed yet actionable, personas of the ideal candidates for our organization, understanding their
motivations, values, and preferred communication channels. Tailor talent
attraction strategies across campaigns and content to resonate with these
personas.
- Lead the development and execution of a comprehensive global talent
business objectives. Consider the global nature of our workforce and tailor
strategies to address the unique characteristics and preferences of talent in
different regions.
- Develop a long-term vision for talent attraction’s initiatives, considering
Propose innovative approaches that set us apart as an employer of choice in
the long run.
- Recognize that the employment landscape is dynamic, and strategies need to
adapt. Establish a framework for agile adjustments to the talent attraction
strategy and TVP based on ongoing feedback, market shifts, and organizationalchanges.
Talent Value Proposition (TVP) Development:- Collaborate with Marketing, HR, Recruitment, PR, and other stakeholders to
encapsulates the unique benefits and opportunities our organization offers to
current and potential employees. Ensure that the TVP is authentic, attractive, and aligned with the companys core values.
- Define how the TVP scales across multiple and different business lines, job
- Craft compelling narratives and messaging that effectively communicate our
- Ensure the adoption of the TVP and consistency in messaging across various
recruitment materials.
Talent Attraction:- Work closely with the Recruitment and Marketing (Media, Campaign
and integrated talent attraction campaigns. These campaigns should be tailored
to specific roles, geographic locations, and diversity and inclusion
objectives.
- Lead the creation of compelling content that effectively communicates our
descriptions, employee testimonials, blog posts, videos, social media and
event content. Ensure that content is authentic, resonates with our target
audience, and is aligned with our employer brand messaging.
- Utilize insights from candidate personas to inform the development of
unique preferences and motivations of different candidate segments.
- Suggest Marketing teams innovative recruitment channels, such as niche job
boards, industry-specific forums, and partnerships with educational
institutions. Stay informed about emerging trends in talent acquisition andcontinuously adapt strategies to reach talent where they are.
Employee Advocacy Programs:- Suggest strategic initiatives that enhance employee experience,
our brand values.
- Provide strategic input to enhance the recruitment process, from initial
- Develop programs to encourage and empower employees to become brand
- Foster a culture of advocacy through employee testimonials, events, and
- Work with the Channel and Internal Communication teams to ensure the
implementation of the program.
Innovation:- Instill a culture of experimentation by championing AB testing and multi-
strategy. Design and suggest structured testing methodologies to assess the
effectiveness of various messaging, campaigns, and platforms.
- Leverage technology and data-driven insights to refine and optimize
and platforms that enhance the effectiveness of our initiatives.
- Foster a culture that encourages calculated risk-taking and learning from
employer branding strategy.
Metrics and Analytics:- Establish key performance indicators (KPIs) to measure the effectiveness of
and user feedback to identify areas for improvement and optimization. Iterate
on strategies accordingly.
- Develop a systematic approach to AB and multivariant testing that allows
insights gained to make informed decisions about content, channels, and
messaging. Translate data into actionable recommendations that enhance the
overall impact of our initiatives.
- Work with Media and Analytics teams to get the right reports produced.
- Partner with cross-functional teams including Marketing, Recruitment,
alignment and integration of talent attraction’s strategic efforts.
- Advocate, influence and convince senior audiences to collaborate
- Systematically document the produced strategies, recommendations, outcomes,
culture of transparency and shared knowledge within the organization.
About the teamThis role seats in the ‘Audience Insights & Communications’, a global
strategic department part of the Talent Acquisition Marketing Team. The goal
of that Marketing team is to drive the right volume of applications from the
right candidates at the right time and at the right cost. We come in support
to the Talent Attraction Recruitment function and all together are responsible
for attracting prospective candidates and turn them effectively into hires. We
perform that across 80 job families and 30+ countries.
As the ‘Audience Insights & Communications’ team is in our scope to producecandidate and market research to champion candidates wants and needs
internally and externally and ensure the production of effective messaging, content, and creative. We also responsible for revealing research insights and
craft communication strategies across paid and owned touchpoints to drive
awareness, consideration and optimize conversions. We work collaboratively
with a number of marketing sister teams: media, channel, creative and a number
of partner teams outside of the marketing organization: recruitment, human
resources, internal communication and PR.
### BASIC QUALIFICATIONS- Experience in marketing or marketing research
- Experience building, executing and scaling cross-functional marketing
- Experience in audience segmentation and targeting
- Experience presenting metrics and progress to goal to senior leadership
- Experience using data and metrics to measure impact and determine
- Experience with Excel or Tableau (data manipulation, macros, charts and
- Experience in AB testing
- • Demonstrated success in developing and executing employer branding or
- • Analytical mindset with the ability to derive insights from data and
- • Strategic thinker with the ability to translate ideas into actionable
- • Strong project management skills with the ability to manage multiple
- • Creative and innovative mindset with a passion for storytelling and
- • Collaborative and able to work effectively in a cross-functional
- • Strong leadership skills with the ability to influence and drive change.
- • Adaptable and
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As a Senior Marketing Strategist your role is key to the success of the
‘Audience Insights & Communication’. Your main responsibility is to own and
deliver effective and innovative global communication strategies that attract
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