Marketing Manager - London

About Our Client

The business are a purpose driven consumer finance business. They are looking to hire a Marketing Manager who will have a strong focus on owning the marketing campaign plan around customer behavioural shifts.

This role is responsible for crafting and delivering best-in-class marketing strategies, communications and campaigns that span the full customer lifecycle - from acquisition and onboarding, to engagement, renewal and advocacy.

As Marketing Manager you'll lead the development and execution of customer contact strategies for key segments - using behavioural insight, data and creativity to influence behaviour and drive measurable outcomes. You'll design, deliver and continuously refine high-performing contact strategies - leveraging behavioural insight, data and creative execution to influence customer behaviour and deliver against key business objectives.

You'll also matrix manage a cross-functional virtual team. You'll provide strategic direction and alignment - driving coordinated delivery through strong leadership, stakeholder engagement and collaboration.

Job Description

Key responsibilities for the Marketing Manager role:

• Defining the end-to-end customer marketing plan, developing segment-specific communications strategies to drive customer conversion, retention and engagement.
• Designing multi-channel contact strategies that influence behaviour and improve customer outcomes - underpinned by behavioural science, insight and customer need.
• Developing the marketing plans and positioning to address segment-specific needs.
• Developing and executing multi-channel communications and content across the customer lifecycle. You'll work across multiple channels (website, app, account, email, SMS, social, print, partner comms) with the relevant channel owners (Campaigns, CRM, Product) to design and deploy initiatives.
• Leading a virtual squad of specialists from across the business - providing strategic direction, aligning delivery, and ensuring plans are joined-up and effective.
• Defining and tracking key performance metrics, working with the team to manage performance and reporting, and using data and insights to refine and optimise strategies.
• Developing test and learn approaches to continuously improve results including behavioural experiments and research briefs.
• Working with teams across the business to deliver joined-up customer initiatives that support our strategic goals and deliver measurable value.
• Creating and tracking budgets for your campaigns, feeding into the budget tracking process.
• Inspiring, motivating and supporting others to think, act and deliver their best.
• Collaborating with stakeholders, our in-house creative studio and agency partners.

The Successful Applicant

The successful candidate for the Marketing Manager role:

• Robust track record developing and delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
• Experience in solving complex business problems and/or customer needs through marketing
• Proven successful experience in developing segmented, personalised, and tailored marketing campaigns from insights
• Strong experience in evaluating marketing performance and optimising plans
• Demonstrable experience in developing end-to-end marketing strategies for products or customer segments across the entire lifecycle
• Experience applying behaviour change frameworks and behavioural science to marketing.
• Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
• Experience leading cross-functional squads or virtual teams - organising people and resources to deliver complex programmes and achieve targets.
• Experience communicating strategies and recommendations to multiple audiences including senior stakeholders.
• Experience using one more BI tools (e.g. Power BI, Tableau, Qlik, Looker, Oracle Analytics.)
• Experience working in Agile and using Jira as a workflow management tool
• Experience of directing and managing agency partners.
• Excellent written and spoken communications skills.
• Experience of preparing and managing budgets.
• Will have come from consumer financial services, energy, telcos or another similar customer facing industry

What's on Offer

Competitive