Marketing Assistant Apprenticeship, GPS Care Services Ltd, Barnsley, S71 1HT

• Conduct research on the local healthcare market, identifying potential client demographics, needs, and preferences.
• Analyse competitor strategies and market trends to inform our marketing approach.

• Collaborate with the team to create detailed client personas, understanding the specific challenges and requirements of our target audience.
• Tailor marketing messages and strategies to resonate with these personas.

• Assist in developing and implementing digital marketing campaigns across various channels, including social media, online advertising, and email marketing.
• Monitor the performance of digital campaigns and optimise strategies to increase client acquisition.

• Develop persuasive and informative content for the agency's website, blog, and social media platforms to showcase our services and expertise.
• Create engaging visuals and materials that highlight the agency's commitment to quality care.

• Identify opportunities for partnerships with local businesses, healthcare providers, and community organisations.
• Attend networking events to promote the agency and build relationships with potential clients and referral sources.

• Collect and showcase client testimonials and success stories to build trust and credibility.
• Utilise positive feedback to strengthen the agency's online and offline presence.

• Implement lead generation strategies to attract potential clients.
• Work closely with the sales team to ensure a seamless transition from lead to client acquisition.

• Utilise analytics tools to track key performance indicators (KPIs) and provide regular reports on the effectiveness of marketing efforts.
• Use data insights to refine and enhance marketing strategies.

Apprenticeship standards: Content Creator Level 3.

About the employer: We are a specialist domiciliary care provider and a temporary employment agency. We specialise in supply of variety of healthcare professionals to a wider range of clients, including hospitals and care homes, as well as domiciliary care services to private clients and those referred by social services.