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About Oxford Royale
Oxford Royale is a leading global provider of elite summer schools. Driven by a firm belief that education is about much more than a formal classroom, we offer young people unparalleled cultural and learning experiences, giving them a window to a world of opportunity.
Job Description
We're looking for an experienced and dynamic CRM specialist to own the strategy and implementation of initiatives to drive growth and loyalty through email, SMS and DM channels, with a focus on lead nurturing and conversion. This is an exciting new role for someone to make a significant impact in the business and develop Oxford Royale's CRM efforts during a time of significant growth.The ideal candidate will have a customer-focused mindset, be adept at using data to derive actionable insights and strategies and have demonstrable experience running CRM campaigns that drive ROI.
Key Responsibilities:
- Devise, develop and implement the CRM strategy to drive conversion, loyalty and revenue growth through our email, SMS and Direct Mail channels
- Identify, create and analyse segmentation of customers
- Employ segmentation and personalisation tactics, to ensure all customer communications are targeted, personalised and relevant
- Map customer journeys by analysing user touchpoints and with this data, maximise commercial opportunities
- Own the email, SMS and Direct Mail marketing calendar
- Brief the Content Marketing Team on copy / content requirements for CRM campaigns
- Develop, build and deploy newsletters and SMS across several markets and customer segments, ensuring template responsiveness across devices and email providers
- Devise, build out and optimise triggered email campaigns and workflows
- Maintain and grow the Oxford Royale database through acquiring new customers, ensuring full compliance with GDPR
- Work with the Alumni Community Executive to create and execute retention and win back campaigns, to increase customer loyalty and LTV
- Devise and implement a robust Test and Learn Strategy
- Be responsible for weekly/monthly/annual/ email channel performance targets, defining KPIs, tracking progress and delivering against them
- Own the relationship with our ESP partner, as well as monitoring and maintaining our email deliverability
- Stay on top of market trends, new technologies and strategies to advance the CRM programme
- Play a lead role in implementing and managing the business CRM system
- Ensure the accuracy and cleanliness of customer data within the CRM system
- Provide training and support to ensure all team members understand how to effectively use the CRM system
- Collaborate with Sales, Admissions and Operations teams to ensure a unified approach to customer relationship management and improve the customer experience
Essential Qualifications and Skills:
- Prior experience as a CRM / Email Manager
- To be able to demonstrate successful CRM strategies and campaigns that have directly driven business growth and customer revenue
- Commercial acumen, consistently focused on driving conversion and revenue
- A deep level of technical expertise in CRM, with experience working with Marketing Automation, ESPs and CDPs tools
- Experience in customer journey mapping and segmentation
- Excellent analytical skills
Desirable Experience:
- Knowledge of HTML preferable but not required
- Hours: 40 hours per week, Monday to Friday (9:00 AM to 5:30 PM)
- Role: Permanent
- Salary: £34,000 - £40,000 per annum depending on experience
- Location: Based at our Oxford office (OX4), with hybrid working options available upon agreement with HR
- Holiday Entitlement: 32 days of annual leave, inclusive of bank holidays
- Reporting: to the Head of Brand and Marketing
- Benefits include:
- Participation in annual bonus scheme
- Employee Assistance Programme
- Fully stocked fruit, snack and drinks kitchen
- Winter and summer social events
- Team-building events
- Electric vehicle salary sacrifice scheme
- Cycle to work salary sacrifice scheme
- Free parking
More About Oxford Royale
Our unique educational model is all about partnership. Every student has unique skills, strengths, and dreams – our role is to mentor and guide them, to introduce and explore new concepts, and to help them realise their true potential.Oxford Royale was founded nearly 20 years ago, with a vision to offer young people a broader and richer learning experience, and to drive their success in paths that they may not even have considered. Over the last 18 years, Oxford Royale has welcomed more than 25,000 students from over 170 nations and has become a three-time winner of the Queen's Award for Enterprise, and a five-time winner of the BETA Award for best educational product.
Students can choose from over 30 courses, all designed to help them gain confidence, experience, and a competitive edge. They can experience life in an Oxford or Cambridge University college or on campus at Ivy League institution. They visit some of the most heritage-rich locations in the United Kingdom and the United States of America, taste a degree in medicine, build robots, or explore philosophy, whilst always working with peers from around the globe.
We have built an outstanding, talented team of sales executives, admissions executives, teachers, counsellors, and operations managers, who all share our vision to inspire young people to reach their potential. Over many years, our approach has been proven to motivate young people to achieve more than they ever believed possible.
If you share our passion, apply to join the team!Visit our website to find out more about Oxford Royale.
We incorporate equality into all we do, making every effort to eliminate discrimination, create equal opportunities and develop good working relationships.