Marketing Content Executive

• Location: Caerphilly
• Job Type: Full-time

The ideal candidate will be skilled in creating, optimising, and distributing high-quality content across various platforms, leveraging SEO best practices and performance analytics to maximise impact.

Day-to-day of the role:

• Contribute to the development of a comprehensive marketing plan.
• Research, develop, and implement content strategies aligned with business goals, consumer behaviour, and target audience needs.
• Write, edit, curate, and produce various short-form and long-form content types while maintaining brand voice and quality standards.
• Perform keyword research and optimise content for search engines, ensuring SEO best practices are applied.
• Publish and promote content across B2B platforms to reach and engage target audiences.
• Own, monitor, and analyse marketing campaign performance and effectiveness/ROMI of specific campaigns against KPIs.
• Conduct frequent competitor analyses and scan the wider marketing landscape.
• Build and maintain good relationships with creative teams, agencies, press contacts, media contacts, and suppliers.
• Manage the content marketing plan, calendar, and asset storage.
• Use and maintain the established work management system to organise projects, tasks, and meetings.
• Utilise the Customer Relationship Management (CRM) database to extract insights.
• Regularly collaborate with teams throughout the business to identify customer needs and pain points.
• Represent the marketing team at promotional events where required.
• Perform any other duties and support as may be reasonably requested by the Marketing Manager.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or other related fields/equivalent qualification.
• Minimum of 3 years of experience in content/creative/social strategy roles.
• An innovative outlook and proactive, adaptable approach.
• Excellent written and verbal communication skills.
• Proficient in using content management systems, SEO tools, email, and social media platforms.
• Sound analytical skills to make data-driven decisions.
• Basic graphic design, video production, and video editing skills.
• Ability to handle short deadlines.
• Flexibility to travel.

Benefits:

• 26 days annual leave, rising to 30 days with service.
• Employer pension contributions of up to 6%.
• Private Healthcare (BUPA), subject to service.
• Income Protection, subject to service.
• Life Assurance.
• Discounted shopping vouchers.
• Tech Scheme.
• Cycle to Work Scheme.

To apply for this Content Strategist position, please submit your CV detailing your relevant experience and why you are interested in this position.