[ref. g22539202] Senior Brand Manager - Loyalty (12 Month FTC)

We are looking for someone who can lead and manage this category with confidence to foster deeper relationships with our fans, growing their customer lifetime value. This role will work closely with various teams, including Food & Beverage & Brand Marketing, CRM, BSI, CI, Supply Chain, Finance and Operations in delivering effective marketing plans across the category.The successful applicants responsibilities will be:Lead the overall 12-month loyalty strategy of the base proposition to deliver maximum customer engagement and commercial efficiencies.Identify key customer opportunities to drive growth through insights and data, and influence global and market stakeholders to prioritise identified featuresLead the Digital Working Groups, engaging cross-functional stakeholders on category plans to generate alignment and support to drive the plans forward.

Sell in category plans to both internal senior stakeholders and key agency/supplier partners.Inspire loyalty thought leadership among Food & Beverage and Brand colleagues to identify digital augment opportunities within non-digital campaignsTrack and manage monthly loyalty reporting to highlight opportunities and risks in Loyalty Monthly ForumManage a clear and effective briefing process to agenciesDevelop and deliver effective media plans across owned, earned and paid media with agency partnersDevelop and implement impactful ATL, BTL and TTL creative across categoriesManage user access for our loyalty platform, Session MManage and develop your team consisting of an Assistant Brand Manager & Campaign ExecutiveKey accountabilities:To demonstrate every day the role of Subject Matter Authority for Digital & Loyalty at McDonaldsTo recommend appropriate strategies to grow the long term business profitablyTo develop clear and concise marketing briefs based on robust consumer insightsTo identify any/all gaps within understanding of relevant consumer targets and work seamlessly with Consumer Insight team to develop research projects.To lead the development of Media strategies and plans against agreed programmes alongside OMDTo lead the development of all ATL creative (TV, radio, press, outdoor, mobile and online) alongside Leos.To lead all BTL creative, corporate website and internal communication against agreed marketing; including daily agency managementTo proactively propose sound business opportunities to the Marketing Manager and Director of DigitalTo develop and lead critical time paths for on time delivery of all initiativesTo proa