[ref. c7693300] Senior Digital Performance Analyst
About us
The Department for Business and Trade (DBT) has a clear mission - to grow the economy. Our role is to help businesses invest, grow and export to create jobs and opportunities right across the country. We do this in three ways.
Firstly, we help to build a strong, competitive business environment, where consumers are protected and companies rewarded for treating their employees properly.
Secondly, we open international markets and ensure resilient supply chains. This can be through Free Trade Agreements, trade facilitation and multilateral agreements.
Finally, we work in partnership with businesses every day, providing advance, finance and deal-making support to those looking to start up, invest, export and grow.
The Digital, Data and Technology (DDaT) directorate develops and operates tools and services to support us in this mission. The team have been nominated three times in a row for ‘Best Public Sector Employer’ at the Women in Tech awards!
About the role
As a Senior Digital Performance Analyst you will be part of a high performing and dynamic team. You will be responsible for communicating analysis and insight across Digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs
- You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will contribute to decision-making throughout the product life cycle, as well as work in collaboration with user researchers, developers, and other roles throughout the product life cycle.
You will adopt a user centric approach and manage competing priorities, collaborate with professions that are focused on user-centred design (for example, user research, user experience, content, design, business analysis).
You will have a knowledge of quality assurance techniques, as well as identifying the right data sources and then validate and understand how to interpret the results
Main responsibilities You will :
- Develop and manage a programme of work, oversee and manage the team of performance analysts, some of whom will be embedded in product teams
- Developing data culture through the team, and as part of wider data profession in a portfolio
- Analyse data to create compelling, evidence-based, data stories to share with stakeholders which drive data led decisions.
- Chair and manage the Advisory Group on Dashboards for DDaT's products and services. Reporting the results at senior levels
- Design and implement digital performance dashboards that support decision making and increase visibility on the performance of delivery projects. Dashboard development working alongside Monitoring and Evaluation and Analysis colleagues to define and measure target populations for digital products and look at options to measure market penetration. Develop and maintain Key Performance Indicator frameworks.
- Make sure data and analysis is of high quality and accuracy, and work with a variety of qualitative and quantitative data. Understand different data sources, including web analytics, user feedback and other MI sources to provide a holistic analysis of the data. Ensure there is a system in place for robust QA of the analysis.
- Set up and measure AB testing.