Digital Marketing Officer

This role requires expertise in paid digital campaigns, SEO, CRM management, and graphic design for various marketing channels.

• Ensure the business is achieving the targets are requirements set out in the Marketing Plan• Manage and optimise the hotel’s website and affiliate listings• Plan and execute regular email marketing communications. Oversee automated guest communication making recommendations and adjustments as required.• Create graphics for events, paid social, display advertising, and retargeting• Develop and execute paid performance strategies to achieve marketing objectives• Lead the SEO strategy to achieve strong organic rankings• Analyse campaign performance and provide actionable insights• Manage budgets and targets for performance marketing to meet revenue goals• Collaborate with Sales and Revenue teams to optimise to increase direct bookings• Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success• Utilise all digital channels available to market each hotel’s events calendar to maximise sales• Full ownership of CRM system and collection of guest data, ensuring its maximum potential• Assist in the creation of regular campaign reporting to be distributed to management

• Proven experience in performance marketing with a passion for digital marketing• Experience of two or more years using Adobe Illustrator • Strong analytical skills with proficiency in Google Analytics• Experience with performance marketing platforms Google Ads, Bing Ads, and Facebook Ads• Robust understanding of SEO and its integration with PPC strategies• Proficient in CRM and e-commerce optimization practices• Previous experience in hospitality would be useful

If you are a creative and data-driven marketer who thrives in a fast-paced environment, we would love to hear from you.