[ref. k23115420] Michael Page - Marketing Manager

About Our Client

The client are a renowned and well respected investment management firm with a firm focus on sustainability investment across institutional retail and wholesale markets.

They are looking to hire a Marketing Campaign Manager into their team in London - this person will be responsible for IFA/advisory markets.

Job Description

Key responsibilities of the Marketing Manager:

• Campaign planning & execution: Lead the development and execution of integrated marketing campaigns targeting our retail audience. Ensure campaigns are aligned with business goals and drive measurable outcomes.
• Content creation & coordination: Create high-quality assets, including emails, landing pages, social media posts, and other marketing collateral in collaboration with designers and external agencies.
• Multi-channel delivery: Manage the delivery of campaigns across multiple channels including email, digital advertising, social media, and events to maximise reach and engagement.
• Performance tracking & optimisation: Monitor and report on campaign performance using key metrics such as open rates, click-through rates, and lead generation. Use data insights to optimise campaigns and improve future performance.
• Stakeholder management: Liaise with internal stakeholders including sales, product, and compliance teams to ensure marketing efforts are aligned and compliant with regulatory standards.
• Budget management: Oversee the campaign budget, ensuring cost-effective strategies that maximise ROI.
• Lead nurturing: Implement lead nurturing processes through HubSpot and segmented email campaigns to convert leads into marketing qualified leads (MQLs).
• Market research & insights: Stay up to date with market trends, competitor activity, and audience behaviour to ensure campaigns remain relevant and impactful.

The Successful Applicant

The successful candidate for the Marketing Manager role:

• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• At least three years of CRM experience (preferably in HubSpot).
• Data-driven mindset with a solid understanding of analytics and reporting
• Collaborative: Able to work as part of a cross-functional team to successfully manage and deliver projects.
• Creative mindset: Ability to think creatively and develop engaging campaign concepts that resonate with the target audience.
• Adaptable: Flexibility to adapt campaigns based on performance data and changing market conditions or changing business priorities.
• Able to be assertive and are focused on execution: Ability to drive forward initiatives and get things done
• Will have worked in financial services - investment management is preferable, specifically IFA/advisory

What's on Offer

Competitive