[ref. k23115420] Michael Page - Marketing Manager
About Our Client
The business are a leading firm in the sustainable investment space who are looking to hire a Marketing Campaign Manager into their team. This role will be responsible for managing the campaign plan and delivery for the retail side of the business.
Job Description
Key responsibilities:
Campaign planning & execution for the Marketing Manager:
Lead the development and execution of integrated marketing campaigns targeting our retail audience. Ensure campaigns are aligned with business goals and drive measurable outcomes. Content creation & coordination: Create high-quality assets, including emails, landing pages, social media posts, and other marketing collateral in collaboration with designers and external agencies.Multi-channel delivery: Manage the delivery of campaigns across multiple channels including email, digital advertising, social media, and events to maximise reach and engagement
Performance tracking & optimisation: Monitor and report on campaign performance using key metrics such as open rates, click-through rates, and lead generation. Use data insights to optimise campaigns and improve future performance.
Stakeholder management: Liaise with internal stakeholders including sales, product, and compliance teams to ensure marketing efforts are aligned and compliant with regulatory standards. Budget management: Oversee the campaign budget, ensuring cost-effective strategies that maximise ROI.Lead nurturing: Implement lead nurturing processes through HubSpot and segmented email campaigns to convert leads into marketing qualified leads (MQLs). Market research & insights: Stay up to date with market trends, competitor activity, and audience behaviour to ensure campaigns remain relevant and impactful.
The Successful Applicant
The successful candidate for the Marketing Manager role:
- Collaborative: Able to work as part of a cross-functional team to successfully manage and deliver projects.
- Creative mindset: Ability to think creatively and develop engaging campaign concepts that resonate with the target audience.
- Adaptable: Flexibility to adapt campaigns based on performance data and changing market conditions or changing business priorities.
- Able to be assertive and are focused on execution: Ability to drive forward initiatives and get things done.
- Will have worked in financial services, ideally investment management
What's on Offer
Competitive