Campaign Executive
Artists have so much more opportunity to engage with their fanbase directly and mobilise them before, during and after gigs, and even when they are not in the touring cycle.
This platform helps artists to build a community of fans, which gives artists a true understanding of what their fans really want, whether that’s related to content, tickets, merch or memberships. Their multi-channel platform and managed service empowers artists to activate their fanbase the way they want to.The key difference is that the platform provides a two-way dialogue that creates reciprocal benefits for artists and fans, and that’s where this role comes in. Our client is looking for someone with experience with first party data, building fan friendly marketing programmes to supercharge growth within artists' planet of fans.
The team all share a blended passion for live music and technology, along with a unique mission to take the music industry to the next level by discovering and unlocking every artist's global growth potential. They live and breathe fan behaviours and are constantly working to optimise the right formula for artists to interact with their fans.Every voice matters and everyone has the potential to influence a vibrant, entrepreneurial culture. This is a hugely exciting time to join as they grow and expand in 2025 and beyond.
They're looking for someone who has ambitions to help us drive our business forward by growing our artists’ fan base and the platform capability that enables them to be less reliant on social channels and third party platforms. Someone who feels as passionately as we do that artists and fans deserve a better way to interact and evolve together.
What to expect next from them
First up is a chat with the Head of Artist strategy to learn more about you, tell you more about our product, business and culture. After that we would love to see some of your ideas in action in a more detailed discussion.
What will you do?- Leverage knowledge of the product and best practices to advise and work with our partners to get excellent results.
- Working cross functionally with our product and commercial team to test and improve, regularly reporting back to the Head of artist strategy. Obsess over the details of the product and how it’s used, as well as how it’s presented and talked about across artists channels, finessing and making recommendations to make this the best it can be.
- Collaborate with artist management teams and their digital agencies and labels to understand their campaign objectives, and ensure they are using their product in the best and most suitable way for them.
- Use data to develop community growth plans- be that referral initiatives, social campaigns or loyalty initiatives- you will mobilise fan group’s and improve engagement
- Map out fan group customer journeys and continually look to optimise each touchpoint to maximise all opportunities
- Work closely with the product team, championing the voice of the fan, by building a loyal following to help develop a feedback loop on the user experience, adapting copy and tone of voice accordingly to fit feedback
- Be part of beating the company drum, identifying key moments throughout the year to share fan insights with the music industry
- Ideally some experience working across marketing/ product/ platform. But if you don’t and you think you could be great, get in touch, this role is all about attitude and how your brain works, if you are passionate we can teach you the rest.
- Obsessive with details and wants to optimise and improve everything you do.
- A naturally curious and analytical thinker, comfortable using data to uncover new opportunities and initiatives for both the product and digital marketing.
- Highly organised and detail-oriented with excellent communication skills
- Aware of cultural dynamics, industry, content & social trends.
- Passionate about artists and their fans and the ecosystem that this creates.
- Proactive collaborator and problem-solver that enjoys managing a project from concept to completion
- Ability to balance multiple priorities and be resourceful while working in a fast-paced environment, with the commitment to focus on output
- An understanding of growth metrics and comfortable reporting on performance KPIs
- Experience running and optimising paid social media campaigns would be a bonus.
- A competitive salary based on your experience, with an incentive scheme based on both individual performance and company success
- 25 days holiday plus bank holidays
- The period between Christmas and new year as paid time off on top of the above (on a discretionary basis)
- A hybrid approach to work - the ability to work regularly from central London, whilst also having flexible working hours and a remote work first culture
- An output focused team who trust in you to run your own responsibilities
- A quarterly allowance to spend on going to live gig