Senior Corporate Communications and Campaigns Manager
NHS Jobs Islington
You will help deliver a step-change in how we use social and other digital communications to reach our external audiences, using evaluation to develop and implement a channel strategy and deliver content. A key deliverable will be leading on replacing our website, so it better serves the public and our stakeholders, working with an external delivery supplier.
We need to reach, engage with and build confidence with the communities who currently dont access the services that will help them stay well, so having a strong understanding of audience targeting will be crucial to helping us address inequalities.
Youll use your strategic and tactical experience to establish a best practice approach to campaign research, insight, development and delivery, applying behavioural science and partnership working to help ensure effectiveness of our population health campaigns.
Youll be responsible for implementing a content plan with linked performance analysis and reporting for our external digital channels. Youll be involved both hands-on in production but also supporting colleagues across our team in developing their digital skills, advising on content development and ensuring quality.
We want all our communications to be accessible to all who need them so as well as being our brand guardian, youll also lead on accessibility, helping us improve in this important area. Youll support the ICB in its response to business continuity or emergency events, helping to ensure the public feel well informed and take-action when needed in response to unforeseen or emerging events.
Youll contribute to supporting the whole team to deliver and succeed, including effective planning. Youll also develop relationships with campaign and digital communication partners across our local area to ensure were joined up as an integrated system in communicating to the public and implementing best practice.
We need to reach, engage with and build confidence with the communities who currently dont access the services that will help them stay well, so having a strong understanding of audience targeting will be crucial to helping us address inequalities.
Youll use your strategic and tactical experience to establish a best practice approach to campaign research, insight, development and delivery, applying behavioural science and partnership working to help ensure effectiveness of our population health campaigns.
Youll be responsible for implementing a content plan with linked performance analysis and reporting for our external digital channels. Youll be involved both hands-on in production but also supporting colleagues across our team in developing their digital skills, advising on content development and ensuring quality.
We want all our communications to be accessible to all who need them so as well as being our brand guardian, youll also lead on accessibility, helping us improve in this important area. Youll support the ICB in its response to business continuity or emergency events, helping to ensure the public feel well informed and take-action when needed in response to unforeseen or emerging events.
Youll contribute to supporting the whole team to deliver and succeed, including effective planning. Youll also develop relationships with campaign and digital communication partners across our local area to ensure were joined up as an integrated system in communicating to the public and implementing best practice.
Please see the attached Job Description and Person Specification document for full duties and responsibilities.
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