[ref. z69753401] Senior Campaign Manager, B2B

placeHemel Hempstead calendar_month 

About Blackhawk Network:

At Blackhawk Network (BHN), we empower businesses by offering the world’s largest network of branded payment solutions. From gift cards and e-gifts to corporate payouts and rewards, we deliver innovative, seamless solutions globally through our network of over 400,000 consumer touchpoints.

Overview:

Job Title: Senior Campaign Manager, B2B
Contract: 12 Month FTC
Workplace: Hybrid – 2 days in office per week in Hemel Hempstead Office
Hours: 35
Reports to: Sr. Manager, Demand Generation,

Overview of Role

We are seeking a dynamic B2B marketer to drive awareness, build pipeline, and generate high-quality leads for our Sales team. You'll focus on our rewards and incentives customer segment, using global and local campaigns to deliver swift results.

This hands-on role offers the chance to make a significant impact. If you're results-driven, collaborative, and ready to hit the ground running, we’d love to hear from you.

Responsibilities:

What You’ll Do
  • UK Campaign Management: Plan and run UK marketing campaigns aligned to revenue goals, using insights from past performance, market research, and customer feedback.
  • Global Campaign Alignment: Lead and shape key EMEA/global campaigns, ensuring consistency and collaboration across markets.
  • Campaign Optimisation: Continuously test, track, and refine campaigns using A/B testing, sales feedback, and key performance metrics.
  • Demand Generation: Drive targeted lead generation campaigns to expand BHN penetration in rewards and incentives using various channels.
  • Stakeholder Engagement: Collaborate with Sales, Global Marketing, Product, PR, and agencies to align strategies and maximise campaign impact.
  • Reporting and Analysis: Own campaign performance reporting, highlighting successes, gaps, and opportunities for improvement.

Qualifications:

What We’re Looking For
  • Campaign Experience: Background in campaign, field, or demand gen marketing across Enterprise and SMB, ideally in tech/fintech.
  • Multi-Channel Success: Proven success running multi-channel B2B campaigns across the full marketing mix.
  • Digital Marketing Knowledge: Good understanding of web, content, SEO/SEM, social, and paid media.
  • Pipeline and Revenue: Track record of driving pipeline and supporting revenue goals.
  • Communication Skills: Excellent communicator with strong copywriting skills.
  • Collaborative Approach: Able to work cross-functionally to deliver results.
  • Bonus: Knowledge of branded payments, incentives, rewards

Benefits:

What We Offer
  • Work-Life Balance: 25 days annual leave plus additional appreciation days, birthday time off, and volunteering leave.
  • Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
  • Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond/one4all cards.
  • Flexibility & Engagement: Hybrid working, office group activities, and support for physical and mental health.
  • Recognition: Participate in Flyers, our leading recognition program with financial rewards.
Candidate Journey at BHN
  • Stage 1: Shortlisting of suitable candidates
  • Stage 2: Screening Call
  • Stage 3: Interview(s) with Hiring Manager(s)
  • Stage 4: Feedback/Hired

Join us and be part of a company that’s shaping the future of branded payments. Apply today and take the next step in your career!

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