Senior Global Brand Manager - The Eye
What you'll bring to the team:
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic.Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
The Senior Global Brand Manager - The Eye (including London Eye, Sydney Eye & Orlando Eye), will be responsible for ensuring the successful execution of Merlin’s brand strategy, developing impactful and relevant brand plans that align with long-term business objectives.They will maintain brand consistency and relevance across all touchpoints, implementing innovative brand activities and experiences that engage target audiences and enhance brand awareness. Collaborating closely with internal teams and external partners, the Brand Manager will bring our brands to life in a compelling way, driving growth in the competitive entertainment industry.
Main Responsibilities
Brand Management & Activation- Build robust brand plans that support the long-term brand strategy and ensure they are embedded in annual marketing plans
- Ensure consistent and relevant delivery of brand messaging and identities across all marketing touchpoints and platforms.
- Ensure effective brand stewardship takes place with a focus on sharing best practise across the marketing community
- Collaborate with creative teams and external agencies (where relevant) overseeing delivery of impactful content, campaigns, style guides and playbooks
- Drive the brief for product development to ensure brand experiences align with the brand strategy and vision and are delivered on time and on budget
- Ensure measurement of all activity takes place providing insights and recommendations for optimization
- Monitor brand performance, updating key stakeholders and optimising brand activity to ensure all activity is driving brand and commercial KPIs
- Agree where market research is required, working with Global Insights teams and ensure robust analysis informs future planning activity.
- Work with cross-functional teams (including marketing, our internal creative agency and operations) to ensure brand consistency and alignment with business objectives.
- Key liaison with external partners and agencies to execute brand initiatives and campaigns effectively.
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Qualifications & Experience:
- The ideal candidate will have a Bachelor’s degree (or equivalent) in Marketing, Business, or a related field, with 5-7 years of experience in brand management, including experience at a senior level.
- Ideally has a strong background in the entertainment, tourism, or hospitality sectors, preferably at a global level.
- The candidate should have a proven track record of overseeing and deploying successful brand plans and activities
- Strong leadership and communication skills are essential, as well as the ability to analyse and act on consumer insights.
- The ideal candidate will be creative, strategic, and results-driven, with a strong understanding of brand positioning and consumer behaviour.
- Experience managing significant brand budgets and working with cross-functional teams will be key to success in this role.
Benefits:
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.
Pay Range: Competitive