Marketing Campaign Manager
Marketing Campaign Manager - Role Profile
Langley School is seeking an experienced Marketing Campaign Manager to join our Marketing, Communications and Admissions team. We are looking for someone who is a big picture thinker with an eye for the detail of successful campaign implementation.Previous experience in education would be a positive, but it’s more important that you are good at bringing people, process, and technology together in pursuit of a common goal.
This position will be 37.5 hours per week for 52 weeks of the year, with a salary in line with SS16 of the Langley Support Staff Pay Scale, working out to £29,952.00 per annum.
Purpose and job specification.
You’ll be leading campaigns that drive growth and engagement. Your expertise in identifying audiences, developing messaging and creative, planning and campaign deployment will all be necessary, and as we want to ensure we are measuring ROI effectively you should also have some experience in data analysis.You’ll work with our stakeholders both inside and external to the school, and you’ll get a real buzz from seeing the impact of your work in action. The role reports to the Director of Marketing, Communications and Admissions, and you’ll be working closely with staff, agency and freelance colleagues to deliver your objectives.
Responsibilities include, but are not limited to:
Creating the campaign structure to support delivery of all agreed marketing campaigns.Creating a detailed plan for each campaign, with budget, milestones, deadlines and dependencies clearly articulated.
Delivering performance reporting for each campaign
Obtaining, and where necessary, conducting research or analysis to support campaigns e.g. research into the importance of early years education.Marshalling internal and external resources, working with colleagues, to deliver outcomes. Harnessing the talents and enthusiasm of our extended network (alumni, staff, parents, business connections) in support of our objectives.
Ensuring campaigns support the evolution of the Langley brand and are in alignment with the values of the school
Identifying any issues with campaign deployment and recommending course correction where necessary
Identifying amplification opportunities for each of the themes, particularly upstream of consideration and decision-making.Personally delivering the facelift of the 25-strong minibus fleet, identifying powerful imagery and calls to action that will raise the profile of Langley and represent each of our major campaign targets as well as ensuring future proofing.
Managing the supplier process to time, cost and quality KPIs.