Social Media Officer
Key Responsibilities
Support the Social Media Manager to deliver an exceptional experience for our audiences across our social media channels.· Manage day-to-day organic social media activity across 3 charity brands, including the creation of basic static and video content and daily community management.
· Manage the social media content calendar, including brainstorming meetings and identifying key awareness days, to ensure that we’re posting regular highly engagement content.
· Use social media analytics to embed regular reporting through weekly and monthly updates. · With the support of the social media manager, develop organic social content to support strategic and fundraising goals.
· Work with a wide variety of colleagues from different areas of the charity and our partners to ensure social media supports their objectives. · Manage day to day administration of social accounts, including data, paid social invoices, donation reports and basic analytics. Provide social media support on the day during our fundraising events, including at weekends.
Experience:
· Experience running and managing a busy content calendar, including brainstorming meetings. · Experience creating static and video content for social media channels including Facebook, Twitter and Instagram. · Experience working with different teams to create content which meets different goals. · Experience of community management, engaging with supporters to make them feel appreciated and representing the brand online.
Skills, abilities and knowledge:
· Experience using social media scheduling tools such as Sprout Social or Hootsuite to manage content.· Excellent editorial and copy writing skills with a knowledge of plain English communications and strong attention to detail.
· Experience writing in different tones of voice is key; ideally experience working across multiple brands at the same time.
· Experience in using data to make informed decisions, ideally with experience of using social media and Google Analytics. · Motivated by results and be comfortable in a data driven environment.
· Comfortable working with stakeholders of all levels of the organisation and building collaborative relationships.· Ability to stay updated on social media news and trends, emerging platforms and best practices.
Personal attributes:
· A creative and enthusiastic approach to social media based on experience of what works well on the various platforms and a willingness to encourage new ideas and approaches.· Demonstrate a willingness to experiment and test, with a strong appetite for developing skills and knowledge.
· Delivery-minded: willing to get stuck in and work at pace.· Collaborative: able to build rapport with stakeholders and contribute to collective effort. · A commitment to our DEI principles and putting them into practice throughout our work.
Benefits
Up to 12% employer pension contributionsAnnual personal development budget
Annual health and wellbeing personal allowance Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.Health and wellbeing programme that offers optional free yearly health check-ups.
Support for healthy eating via fruit bowls and onsite lunch facilities. Agile working, flexible hours, and supportive IT kit. Shower facilities and bike lock area. Generous annual leave (27 days + bank holidays)
Subsidies for glasses
Employee Assistance Programme